De Vere has unveiled an all new headline membership that will be introduced at six of its marquee properties. ‘The Country Club’ brand is a new form of leisure membership and is available at Mottram Hall, Slaley Hall, Oulton Hall, and soon to be at The Carrick on Loch Lomond, Belton Woods and Dunston Hall.
The membership will present clientele with a host of luxurious benefits, encompassing core aspects of each resort, from spa to leisure and golf to fine dining. A series of long term, high profile investments instigated by De Vere’s management team, have paved the way for ‘The Country Club,’ which is expected to enhance consumer appeal and help realise the long term vision for the brand, as the UK’s premier leisure business.
“We have made considered strides to improve all aspects of select properties in our portfolio,” acknowledged Robert B. Cook, CEO De Vere Hotels & Village Urban Resorts. “De Vere has consistently been part of a select group of organisations, successfully investing in golf and leisure. We have carefully pinpointed areas we felt pertinent in evolving the De Vere brand perception and escalating the experience at each resort. With the investment program complete, the stage is now set for ‘The Country Club.’”
‘The Country Club’ memberships will be available as 7-day and 5-day memberships. Individual 7-day memberships are available at £1,250 and joint memberships from £1,995, 5-day individual and joint memberships are also available. Corporate memberships are available at £3,999.
The De Vere Club, a flexible membership launched in 2010 will remain, offering golfers the opportunity to play all courses in the De Vere collection as part of a points-based package.
For more information about ‘The Country Club’ please visit www.deveregolf.co.uk.