GOLFBUDDY, the world-leading developer of distance measuring devices made exclusively for golfers, reports YTD growth in its Great Britain territory of approaching 20%, citing first class customer service amongst the key drivers for this impressive start to the year.
With new technology, market leading products and brand invigoration from new owners GolfzonDeca Inc, there are plenty of reasons why the brand has delivered such strong YTD growth, but Ian Waddicar, M.D. of U.K. distributor Golftech, believes that the key lies in the strength of its U.K. based customer services team, as he comments, “When we began distributing GOLFBUDDY 3 years ago it was clear that they had great products but very little back room support. There will always be some technical issues with technology products like DMD’s so it’s vital that you deal with them efficiently if you are to make a success of a brand. Since we created the GOLFBUDDY customer service centre in our Bolton Office, GOLFBUDDY has become a brand that you can completely rely on for its products, and more importantly for its response on the occasions there is a problem. It’s clear that the trade is starting to understand this and it’s showing in their confidence to place orders.”
At the heart of the customer service story at GOLFBUDDY is the brand’s commitment to a 24hr working day response to any enquiry, whether it be from a retailer or a consumer. Once initial information is gathered, GOLFBUDDY offers troubleshooting advice, which in 40% of cases resolves the issue. If the product has to be returned, products under warranty will be repaired or replaced within 7 days.
Daniel Thompson, Customer Service Co-Ordinator at GOLFBUDDY has driven the customer service process for the past two years and has seen the difference in customer’s expectations and experiences, particularly at trade. He said, “We regularly get comments from trade customers saying that having decided to give us a try again they are delighted to see the improvement in the back room service. We can simply take customer queries off their hands making their life easier and freeing up their time. It’s very satisfying to know that our job is having such a positive impact on the success of the brand, and with all the great new product coming through I think all parts of the business are coming together for an exciting future.”
“We’ve had a great start to the season and I can only see that continuing,” concludes Waddicar. “We’re reaping the reward of having built up a strong back room service to support the first class products. We’ve got some very impressive late season additions to the range plus more in development for spring 2020, so I can only see good things continuing for GOLFBUDDY through 2019 and onwards.”
Selected customer feedback for GOLFBUDDY customer service in 2019:
Dear Daniel, It worked!!!!! You are a complete star in my book – fabulous customer service and GolfBuddy should be very grateful to have you working on their products as am I
Hi Daniel, thank you very much. I never have had such a good service like from you. Especially, as your company was not involved in the whole purchase process. It was very kind of you and your colleagues to help me.
Daniel- what can I say!! Thankyou so so much for replacing my watch- what a wonderful Christmas surprise!
Customer service is often so short in supply these days but you have restored my faith!
Daniel, Thank you very much indeed for sending me the replacement GPS which arrived today. Thank you for all your help – I have been very impressed at the excellent customer service.