Cleveland Golf has launched a new 588 RTX 2.0 series of wedges with a choice of three different sole grinds and blade or cavity back styles giving six men’s right-hand model variants, plus a cavity back, standard bounce grind model for women. Along with the choice of bounce grind and head styles there is a wide choice of lofts for each model with the men’s standard bounce grind blade available in ten lofts from 46 to 64 degrees. There will also be a choice of tour satin or black satin finishes.
Cleveland Golf’s decision to widen choice with the 588 RTX 2.0 series is based on its research showing that increased distance off the tee for golfers at every level of the game, means that 65 percent of all golf shots now take place from 125 yards and in. As a result golfers need to carry a greater number of wedges to hit accurate shots from close to the green. The low bounce grind is said to be ideal for firm conditions and for players with a shallow attack angle. Standard bounce grind is designed for a wide variety of conditions while the full sole grind is Cleveland Golf’s answer for softer conditions and players with a steep attack angle.
As well as the new choice of three sole types, the Rotex face of the 588 RTX 2.0 series has 15 percent sharper grooves than its predecessor and a new micro-milled face pattern between the grooves to give the most surface roughness allowed under USGA regulations.
Ben Davis, Cleveland Golf brand marketing manager for UK and Ireland said, “The new choice of bounce grinds means we can offer wedges to suit every player type and all course conditions. We’ve classified the wedges with a simple dot system so it’s easy for the customer to understand and appreciate the benefits of each sole type and decide which best suits them.”