Italian golf and sports apparel brand, Chervo has launched its spring/summer 2016 golf collection. Referring to itself as ‘La Familla’, Chervo says it recognises the importance of the relationships and just how important it is to be able to connect with the brand. Chervo states that it is renowned for its use of technologies throughout its apparel, combining exceptional performance with Italian style.
The spring/summer 2016 range collection takes inspiration from the all-time classics and retro sports themes. Colour prevails with inspiration for the men’s range taken from painting and graffiti and includes a bold, modern camouflage print (pictured). The women’s collection draws inspiration from fluid watercolours, which provides the ‘chic tech’ element to the range on which Chervo prides itself.
Chervo took a new approach to their launch, presenting the range by colour instead of by theme. This provided an opportunity to view the collection from a sales perspective, offering visual merchandising options, paramount says Chervo for sales opportunities when optimising space is so often a factor. In addition to this, Chervo have created windows and in store displays to maximise the presence and visual impact of the brand upon entering a store. More at: www.chervo.com/EN