Chervò retailers benefit from price cuts

As a consequence of the recent fluctuation in Euro exchange rates, leading Italian golf and sports apparel brand Chervò has announced a price reduction for both its A/W 15 and S/S 16 ranges, offering highly competitive rates and value for money for the upcoming seasons. Chervò is offering retailers a saving of ten percent for all A/W 15 deliveries and re-orders and a 15 percent saving across all S/S 16 pre-bookings.

Not only will Chervò give retailers the chance to save across the two ranges but the Italian label has announced it will present suitable credit notes to those with orders already confirmed for the two seasons.

Chervò’s UK sales manager, Tim Greenwood, believes that the Italian label is offering customers exceptional value for money. “I think Chervò already offers fantastic value for money and, so these new rates are exceptional. Offering a range of high end, premium apparel, the collections from Chervò include a unique combination of high performance and technical capabilities which is reflected in the cost.

“These new prices mean we are coming in with some highly competitive prices for the two seasons which I hope will lead not only to a higher sell-out but will also generate plenty of re-orders.”

The new prices mean retailers can get their hands on Chervò’s S/S 16 Next range for significantly less than the anticipated cost. The ‘America’ polo, originally marked at £52.30, will now be available for £43.60 while the ‘Marken’ Jacket, originally at £94.60 will now be offered for £80.40.

The Next range uses the latest developments in fabrics, finishing, manufacturing and details to provide the ultimate in performance golf wear. The new range introduces new Power Dry fabric to the line which includes quick dry, bacteriostatic, lightweight and eco-friendly qualities. Bonding technologies replace stitching methods while a clean-cut finish results in a slick, modern design. More at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.