Chervò has appointed a new UK & Ireland country manager as the Italian apparel brand targets an exciting year in 2023.

With a wealth of golf industry knowledge and decades of experience in growing and developing brands in global markets, Andrew Green has joined a prestigious company that has built a reputation for creating luxury golf apparel featuring the some of the best technical fabrics in the world.

Chervò – which recently celebrated its 40th anniversary – is an official licensee of the 44th Ryder Cup. The biennial contest between the USA and Europe will take place in Rome in September with the family-based company set to release a line of clothing to coincide with the competition – one of two the brand will be launching this year.

Green, an industry veteran, joins Chervò following spells with Nike Golf, PGB Sports (Calvin Klein Golf, Green Lamb, Dwyer’s and Cutter & Buck) and global health and wellness, technology brand Therabody, working apical positions in sales in Europe and EMEA, leading and developing regional golf strategies.

“It’s great to be taking on this wonderful, new position and joining Chervò at such an exciting time for the company,” said Green, who will lead the sales team across the UK and Ireland region.

“Chervò has a reputation as being one of the best premium and technical golf clothing companies in the world.

“Our vision is to develop strong partnerships and in addition working across the premium, authentic, channels of distribution. I am excited by the opportunity to grow the business in the UK and Ireland.”

Green joins the company following the launch of Chervò’s eagerly anticipated Autumn-Winter 2022/2023 collection. Combining the latest in AquaBlock, Comfort by Chervò, WindLock and Pro-Therm proprietary fabric technologies, three new lines – Snow Leopard, Marmorized Saxum and Golf Vibes – have seen a range of products released that every golfer needs for the coming months, including warm sweaters, waterproof jackets and stylish gilets.

Retailers looking to find out more about Chervò products can contact Andrew via email at or via phone on +447584197446.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.