Callaway Apparel has introduced the CALLAWAY Legacy Collection, a groundbreaking evolution of golf fashion that seamlessly blends heritage with contemporary versatility.
Designed for life beyond the course, this collection redefines modern menswear, empowering style-conscious men and golf lovers to express their individuality with confidence.
Shot through a fashion-first lens and also debuting an all-new Callaway ‘groovy’ logo for the first time, the CALLAWAY Legacy Collection embodies attitude, meticulous craftsmanship, and a compelling design narrative. A cohesive colour story and consistent design language make each piece feel intentional and effortless – an evolution of the Callaway spirit.
Reinventing classic sportswear with a modern streetwear edge, the collection draws inspiration from Ely Callaway’s revolutionary approach to golf club design, translating that same ingenuity into menswear.
Sophisticated yet versatile, every piece is defined by refined details, including collegiate-inspired badges, patches, and embroideries, as well as sporty contrast blocking and jacquard fabrics that enhance breathability, elasticity, and performance.
Designed for transitional wear, the layering and outerwear pieces incorporate collegiate and utility influences, striking a balance between contemporary aesthetics and functional design.
The result is a collection that moves effortlessly from the fairway to everyday life, with a multi-functional crossover appeal that resonates beyond the golf course.
Two Signature Capsules:
● Groovy Play – A retro-inspired take on the Callaway logo, featuring a sophisticated neutral palette accented with a bold green colour, for a refined yet playful aesthetic.
● Triple Track – Inspired by Callaway’s Triple Track Golf Ball technology, this capsule showcases deep marine blues and navy shades, punctuated by bold red accents for a striking, performance-driven look.
Helen Willsmer, Brand Director, Callaway Apparel, commented: “The CALLAWAY Legacy Collection redefines modern menswear, empowering a new generation to express their individuality with confidence.
“We have worked closely with the Callaway hard goods team to identify men that love the Callaway brand but up to this point may not have worn our golf-authentic clothing. We have subsequently identified customers that will undoubtedly prefer the lifestyle and fashion-led look that the Legacy Collection gives them.”
