Callaway today announces Prince’s Golf Club in Sandwich Bay, Kent, as its latest High Performance Partner.

Host of the 1932 Open Championship, Prince’s has successfully established itself as a top-100 golf course after significant investment throughout the facility in the past four years. The club has hosted Final Open Qualifying since 2019 and provides a strong and varied test of golf over 27 championship holes.

As a Callaway High Performance Partner, the club now benefits from the full portfolio of brands that the Callaway Group of companies has to offer – Callaway, Odyssey, Toptracer, TravisMathew and OGIO – to significantly enhance the retail, member, and visitor experience.

A key spotlight within the agreement is the installation of industry leading Toptracer Range mobile technology at the club’s outdoor practice range. Toptracer has enhanced the way in which Prince’s members and guests utilise the world-class practice facilities at the club; whether it is for a brief pre-round warm-up or a more in-depth practice session.

The Toptracer mobile installation generates a data-driven benefit for members and guests directly to their mobile devices via the Toptracer Range App, allowing them to gain valuable insights with each visit to the driving range.

A state-of-the-art Odyssey putting studio is also in development as a result of the partnership, providing the perfect location to fit members and guests into the latest line of Odyssey Putters for 2023.

Commenting on the new partnership, Neil Howie, President and Managing Director, Callaway EMEA, said: “As a long-time supporter of our brand, I’m thrilled to welcome Prince’s as one of our High Performance Partners.  Their commitment to continuous improvement is evident for all to see, and we are excited to play our part in the next phase of this and cement our partnership for years to come.”

Rob McGuirk, General Manager of Prince’s Golf Club, commented: “This enhanced partnership with Callaway and associated brands provides our members and guests with an elevated experience at almost every touch point that we offer at Prince’s. We’ve always enjoyed a strong relationship with Callaway, and to be able to elevate that by utilising their full roster of brands is fantastic. We’re particularly excited by the addition of Toptracer technology, which has transformed the way in which our golfers can work on their game.”

Ben Sharpe, President of Toptracer, added: “We’re excited to be working with Prince’s and to have given their members and guests the best practice experience possible through our mobile solution. It’s great to be working with such a prestigious and historic venue, and we look forward to seeing how Toptracer can continue to enhance the experience for everyone who visits the club.”

As part of the High Performance Partnership, Chrome Soft Golf Balls will be exclusively available on the range for members and guests to hit during warm up and practice sessions, and Callaway rental sets will also be provided for visitors, giving every golfer the chance to get out on the course.

Moreover, an uplifted shop-in-shop offering from TravisMathew is another exciting aspect of the partnership, allowing Prince’s to showcase a wide offering of the brand’s progressive apparel.

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For more information on Prince’s Golf Club, visit

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.