Callaway Golf has added another accolade to its list of achievements, receiving a Silver award in the prestigious Entertainment & Leisure category at this year’s POPAI Awards. The award was in recognition of their Modular Store-In-Store Experience that has rolled out this year. The creative approach and commitment to engaging customers stood out amongst a competitive field, especially within the demanding constraints of having to work in a variety of different sized settings.
The award was presented to Nathan Dennis, Senior Retail Marketing Manager for EMEA at Callaway Golf Europe Ltd., who accepted it on behalf of the company. “100% Group has built a long-term strategic partnership with Callaway Golf. Their ability to provide a total service from creative design to development and production, with logistics and installations across Europe, all from one source, is a great benefit,” Dennis said.
The POPAI Awards, known for celebrating outstanding achievements in retail marketing, highlight the best of in-store promotion, merchandising, and brand activation. Callaway’s win in the Entertainment & Leisure category exemplifies the brand’s drive to push boundaries and enhance the customer journey, both on and off the course with even more to come in 2025.