Callaway Golf has announced the addition of Terre Blanche Hotel, Spa and Golf Resort, to its select roster of High Performance Partners.
As a High Performing Partner, Terre Blanche will benefit from the full portfolio that the Callaway Group of companies has to offer – Callaway, Odyssey, Toptracer, TravisMathew and OGIO, enhancing the retail, member, and visitor experience it offers its customers.
As part of the partnership the Terre Blanche swing and putter studios at The Albatros Golf Performance Centre have been refurbished into premium Callaway and Odyssey fitting suites, and Toptracer is the exclusive range partner. The resort – which boasts two internationally renowned courses, “Le Château” and “Le Riou” – will also host Callaway’s 2025 and 2026 European Staff Ambassadar finals, among other initiatives.
Ben Sharpe, Managing Director and President, Callaway Golf EMEA, said: “I first visited Terre Blanche in 2007 and was blown away. Each time I return I am impressed by the continual investment and attention-to-detail in all aspects of the facility, the two Championship courses and the warmth of the welcome. Terre Blanche has rightly been named as one of the best golf resorts in the world, so we are honoured that the team chose Callaway to be its long-term partner. We have already installed state-of-the-art Callaway and Odyssey fitting suites and have exciting plans in the pipeline including hosting our European Staff Ambassador finals here, so I can’t wait to see the partnership blossom.”
Marc Delauné, President, Terre Blanche Resort and Lionel Gardes-Bus, Director of Golf, Terre Blanche Resort, said “We pride ourselves on offering our members and guests an exclusive experience here at Terre Blanche Resort, and partnering with Callaway to become part of its High Performing Partner programme means we can offer the very best equipment, technology, apparel and luggage to our guests, as well as working together to create unique experiences for golfers that choose to spend their time with us.”
