Callaway Apparel announces the launch of the Spring / Summer 2021 collection. The brand continues its authentic-to-golf mantra and product design. This is validated by delivering products which are designed using the latest fabrics, constructions and innovation – with the golf swing being the driving factor. Complimenting this, the brand is at the forefront of creating unique and exciting fashion print designs to bring the products to life, injecting fun and personality across men’s and ladies. Lupe Benitez, VP of Product Design, comments “Micro-conversationals and our micro-chevron geometrics are still very important for that subtle solid-non solid effect, while introducing some fun larger scale prints. We are excited to introduce new, specially-engineered, ventilated fabrics and textures this Spring, while new premium, soft-touch yarn blends in fabrics add an elevated look to our apparel. New, premium fabrications with an eco focus and a fun, print and pattern story make this Spring ‘21 collection modern and refreshing”.
New for 2021 is the introduction of the brand’s ECO fabric blends. A sustainable integration of materials using recycled polyester blends on styles in both men’s and women’s. With a minimum of 25% yarns made from recycled materials – the brand is playing their part by implementing a long term strategy to become more environmentally conscious through its supply chain and to consumers. Products bearing the ECO logo on hang tags are incorporating these recycled blends.
Within fashion, 3 new distinct stories deliver striking and bright colour pallets. The introduction of some larger scale fun prints can be seen across the portfolio, with styles such as the “Postcard Printed Polo”, “Floral Polo” and “Soft Focus Floral Polo”. The brand continues to offer classic styles for the more conservative golfer.
Men’s Key Products
Men’s X Collection
The signature slim fit ‘Callaway X’ collection grows in momentum with updated designs. Inspired by current fashion trends and designed with a more tailored fit to suit the European golfer. Two fashion deliveries provide a distinct looks in base colour palate of green “Beetle” and “Atomic” blue. This year the brand introduces a brand new contemporary “Merino Crew Neck” jumper plus some lightweight layering with the “Mixed Media Jacket”.
Men’s X Key Products
Being fashion focused, Callaway offer something for every taste through presenting fresh contemporary colour pallets. Unique larger scale prints are especially eye-grabbing, with an example of this being the “Postcard Print” polo and matching skort; the “Parasol” short and long sleeve polo, with matching skort; and the “Hummingbird” short and long sleeve polo, with matching skort. These type of prints provide greater diversity to creating a certain look – through being able to pair items together to create an outfit or tying items back to a core block colour.
Capitalising on the success and popularity of the golf dress in 2020, this year sees three colour options, including the new ‘Virtual Pink’. The brand continues to provide 360* TrueSculpt™ – a slimming waistband performance construction and design. “We have re-shaped the way a golf skort should fit, feel and perform” says Benitez. “The waistband contours comfortably to your waist to deliver a slimming effect and added freedom of movement.”
Two different types of belt are offered for Men. From right to left. The Chev Belt II and the Cut-To-Fit stretched Reversible Belt. On Ladies, the Ladies Leather Belt and the V Reversible Web Belt. Belts in both Men’s and Ladies come in a variety of colours.
Caps are available in matching fashion colours in both men’s and ladies, with the option of the contemporary “Chev” logo cap or original classic full Callaway logo. The brand also offers the option to have a club logo or crest applied in both a men’s and lady’s cap for those looking for a personalised look.
Given the uptick in participation across all age groups and particularly with kids – the brand is one of few to offer a concise offering of junior clothing. For SS20, Callaway Apparel continue to develop and provide options for inclusivity in this category. In boys, the brand offers 6 key colours in polos alongside a “Waffle Fleece”. To complete the look, youth tech trousers and shorts complete a head to toe outfit. For girls, a new fashion colour “Raspberry Sorbet” delivers a fresh strong look in girls, along with a new “Flounce Skort” with unique hemline design.