Callaway Apparel has announced the launch of their men’s and ladies Spring / Summer 2020 collection. The brand continues to focus on its authentic-to-golf mantra and product design. This is validated by delivering performance-driven Swing Tech innovation, a men’s Odyssey capsule collection and providing unique conversational print designs in both men’s and ladies.
Building upon the momentum of 2019, the brand continues to focus on integrating their SWING TECH technology not only in men’s but also ladies garments for the first time. It fuses athletic performance game-changing innovation. “With the incorporation of SWING TECH, we are now able to provide significantly less restriction and more stretch to maximise range of motion on every swing” said Lupe Benitez, Vice President of Design for Callaway Apparel.
Within fashion, subtle print designs bring an element of fun into the collection, with styles such as the ‘Tee Print Polo’, ‘Golf Bag Polo’ and ‘Chev Print Polo’. The growing Odyssey collection has been expanded even further, offering a higher level of logo branding for consumers looking to emulate what they see on tour. The signature slim fit ‘Callaway X’ collection continues to grow in popularity. Inspired by current fashion trends designed with a more tailored fit to suit the European golfer.
Men’s Key Products
All Over Chev Print Polo
All Over Chev Print Design, with Heat Seal Tour Logo on right sleeve.
Features Easy Care, Opti-Dri, SWING TECH technology.
~ RRP: £44.99 ~
Callaway X: Tee Print Polo
All over ‘tee’ print polo with 2 shoulder and sleeve textured taping and knit collar. Rubberized Chev left chest. Features Stretch and Opti-Dri technology.
~ RRP: £59.99 ~
Digital Print Chill Out
Digital chest print 1/4 zip mock neck pullover with lightweight thermal fabric.
Features Easy Care and Thermal technology.
~ RRP: £54.99 ~
Being fashion focused, Callaway offer something for every taste through presenting fresh contemporary colour pallets and floral designs. New print inspirations are a key focus, with an example of this being a subtle Flamingo design incorporated into tops and bottoms – each able to be worn together as an outfit or independently to core colours and pieces. Fresh ‘fashion essentials’ have also been developed to provide that sportier look. Capitalising on the success and popularity of the golf dress in 2019, this year sees three colour options, including the new ‘Virtual Pink’.
New for 2020 in ladies skorts is their 360* TrueSculpt™ slimming waistband performance construction and design. “We have re-shaped the way a golf skort should fit, feel and perform” says Benitez. “The waistband contours comfortably to your waist to deliver a slimming effect and added freedom of movement.”
Ladies Swing Tech Polos
For the first time ever, Callaway has brought its signature SWING TECHTM construction to women’s polos and sun protection tops. Aimed to provide golfers with more stretch and better range of motion, women’s SWING TECHTM tops are available in a multitude of styles including:
Short Sleeve Solid Knit Polo
Colour Block Polo
3⁄4 Sleeve Shadow Stripe Polo
Swing Tech Colour Block Polo
For the first season ever, Callaway introduce Swing tech technology into their ladies collection. This polo features SWING TECH for less restriction and more movement on every swing, as well as Stretch, Cooling and Opti-Dri technology.
~ RRP: £39.99 ~
Flamingo Sleeveless Polo
An All Over Flamingo Print Sleeveless Polo with a mock neck and scalloped hem. Features Stretch, Cooling and Opti-Dri technology.
~ RRP: £39.99 ~
Designed with their 360* TrueSculptTM slimming waistband to smooth your shape
.46cm length skort with power mesh paneling in the waist and front panel.
Featuring Opti-Dri and Stretch technology.
~ RRP: £44.99 ~
Three different types of belt are offered for Men’s. From right to left: The Men’s V Logo Belt, The Chev Belt II and the Cut-To-Fit Stretched Reversible Belt. On Ladies, the Ladies Leather Belt and the V Reversible Web Belt. Belts in both Men’s and Ladies come in a variety of colours.
For SS20, Callaway Apparel continue to develop the junior range, offering options for both boys and girls.
BOYS: Two new fashion colours have been added to the Youth Solid Polo, (Spring Break and Golf Green). This is also available in four other colours. To complete the look, they offer Youth Tech Trousers, Shorts and a classic 1/4 Zip Sweater.
GIRLS: Three colour options are available in the Girls Solid Polo, along with a Perforated Skort and a lilac 1/4 Zip Sweater.