CALLAWAY APPAREL LAUNCHES AUTUMN-WINTER 2021 RANGE

New technologies push the boundaries to create the ultimate winter golf gear

Callaway Apparel has unveiled its most advanced Autumn-Winter collection yet for 2021, with new technologies creating a range of stylish, weather-beating products for men and women.

Incorporating the latest and most advanced technology to brave the elements, this new collection gives golfers protection against all conditions with an extensive choice of breathable layering pieces and, for harsher weather, the brand’s Weather Series, which features the market-leading innovation from winter clothing technology experts.

Perfectly blending authenticity and classic style, Callaway Apparel’s AW21 collection ticks every box for keeping warm and dry, and continues to make strides in sustainability by using a minimum of 25% recycled fabrics in the majority of products, denoted by the ECO logo.

Hanney Milbauer, Callaway Apparel’s Senior Director of Design, said: “We have really pushed the boundaries with our Autumn-Winter 2021 collection, incorporating new technologies to ensure we are offering the absolute best products on the market in terms of functionality, performance and style.

“Sustainability is an increasingly important factor in our designs too, and we are proud to be offering several different technologies in fabrics which have minimal impact on the environment.”

Colour palettes

The AW21 range is based on two main colour palettes. One has essential colours such as navy, charcoal grey and black complemented by flashes of Golf Green and Cactus Flower Pink for bolder impact, with Lettuce Green a highlight in the women’s collection.

The second palette is one of contrast, moving from light to dark and offering a balanced mix of electric hues such as Blue Tattoo, True Red and Poppy Red with natural tones such as Hydrangea Blue and Geranium Pink. The colours are strong enough to work as single-colour statements or blend perfectly with black, navy or white.

PrimaLoft® – unbeatable insulation

Keeping warm and dry on the course is essential. Callaway Apparel has partnered with PrimaLoft® for the first time this season to incorporate market-leading insulation which is lightweight and packable. Its superior softness results in a soft, snug fit, and body temperature regulation technology ensures you will not overheat. It is water resistant and made from 100% recycled content.

 

Singtex Stormfleece – the ultimate soft shell

 

Not simply a fleece; this is soft-shell engineering at its best, representing a breakthrough in the textile market. Lightweight yet designed to defend tough weather conditions, it is the ultimate layering piece with a low carbon footprint to boot.

 

Swing Tech

The AW21 collection again features Callaway Apparel’s innovative Swing Tech – reengineered construction to minimise restriction and maximise range of motion on every swing. Swing Tech fuses athletic performance with a classic fit to make sure you look good, feel great and perform your best.

Aquapel – next generation wet weather gear

Fast drying, breathable and durable, Aquapel offers unbeatable water protection. This new technology modifies fabric at the molecular level by permanently attaching hydrophobic ’whiskers’ to individual fibres which elevate liquids, causing them to bead and roll of the surface. It features a hydrocarbon polymer which is both more ecologically friendly and economically smart. The result is a superb waterproof option which is both fluorocarbon-free and PFOA-free.

Men’s Highlights

¼ Zip Swing Tech Hoodie Pullover 

The first golf hoodie Callaway Apparel has produced, continuing the theme of modern clothing that can be worn beyond the golf course. This eye-catching layering piece is warm thanks to thermal technology, features Aquapel innovation for water resistance and has in-built Swing Tech ensuring full range of motion in every shot.

STORMGUARD Waterproof Jacket (RRP £174.99)

Manufactured using 50% recycled polyester, STORMGUARD is an innovative new waterproof fabric for 2021. It is fully seam sealed, has an adjustable hem with gripper, zip venting under the arms and adjustable Velcro cuffs. It’s also insulated to keep you warm as well as dry, and has built-in Swing Tech to ensure no range of motion is lost.

Stormfleece Pro Jacket (RRP £100)

Never offered before in golf apparel, the all-new Stormfleece fabric is as soft as a knit yet protects from the elements. It has adjustable Velcro cuffs, an adjustable hem with drop tail, zip exterior pockets and a chin guard. It is water repellent,  warm and fully breathable, plus it features Swing Tech to ensure range of motion is not restricted.

Primaloft® Mixed Media Jacket (RRP £100)

Stay warm without overheating in this stylish performance jacket. It has a two-way zip with snap-down closure, zippered hand pockets, binding at the cuffs and a drop tail with adjustable hem. Environmentally friendly and with Swing Tech incorporated to ensure noticeably less restriction from a layer, this is a must-have for winter. 

Women’s Highlights

The all-new Weather Series features ten new products ranging from lightweight to premium thermal garments. Linear, geometric and botanical floral patterns in two distinct colour palettes – ‘True Red / Blue Tattoo’ and ‘Cactus Flower’ – make for a stylish, retro-chic range.

Liberty 4.0 Waterproof Jacket (RRP £120)

A brand new design offering unbeatable water protection in a flattering fit with stretch technology for range of motion. Contrasting side panels add shape for the fashion-conscious golfer.

Primaloft® Mixed Media Jacket (RRP £100)

Premium fabric and construction provide a soft-shell with the feel of a knit, keeping you warm without impacting on freedom of movement in your swing.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.