Callaway Apparel launch SS18 Collection

Callaway Apparel is one of a select few remaining authentic golf apparel brands in an ever growing and evolving industry. This puts the brand in an advantageous and niche position to be golfer centric by focussing on the dynamics of the swing and protecting against the elements Callaway offers technologically advanced, high performing products with a focus on attention to detail, thus meeting the specific needs of the golfer.

The Men’s Spring Summer 2018 collection welcomes four new fashion deliveries that provide a Spring Summer feel for every golfer and include brand new blocks, prints and stripes in contemporary and classic designs. The colour palettes continue to evolve with the introduction of four new colours: Chambray: Raspberry: Liberty and Marina.
The re-launch of our signature X-Range (providing that slim-fit look and feel) continues to evolve and for 2018 draws on influences from days of the vintage Grand Prix. Showcasing three bright. crisp and clean fashion deliveries for 2018 with fresh fashion styles and new colours in two distinct deliveries: Electric Blue. Poppy and Flintstone & Petit Four. Spectrum Blue and Irish Green.

The Ladies range this season is all about function. elegant sculpting and colour. Three timeless and classic fashion deliveries are available. designed with fabric innovation and inspiration from the catwalk. Three distinct stories showcase colours of: Pink Yarrow: Blue Radiance 8, Shape Green.

We continue our momentum with our Kids Collection providing an array of pieces for junior golfers to emulate the style and success of our Men’s offering including: essential and fashion polo shirts: trousers, shorts and layering pieces. All garments combine performance fabrics and technology. providing the younger golfers with true performance golf apparel.

Callaway Apparel is a true winner on tour endorsed by Professionals such as Pablo Larrazabal. Renato Paratore. Tapio Pulkkanen, Fabrizio Zanotti, Marc Warren, David Horsey and World Long Drive Ex-Champion tee Miller. The Ladies collection is endorsed by Professionals Georgia Hall, Gemma Dryburgh and Stacey Keating. High profile coaches include Peter Cowen, Phil Kenyon, Mike Walker & Dennis Pugh.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.