Associated brands Bushnell and Bollé eyewear have partnered with the PGA EuroPro Tour. As the first professional tour to allow the use of Distance Measuring Devices (DMD) during competition play, the partnership highlights the importance of Bushnell products for the game’s elite players. Bushnell claims 97 percent of players use Bushnell products for tournament preparation on the PGA Tour and 90 percent on the European Tour.
The agreement begins from the first event of the season on 13 May and will see every winner being presented with the new Bushnell Tour X product and a pair of Bollé golf glasses. In return, Bushnell and Bollé will receive branding opportunities, whilst presenting a number of product offers exclusively for PGA EuroPro members.
Andrew Grose, managing director of Bushnell UK stated, “We are extremely happy to be involved with such a forward-thinking tour that supports the development of aspiring young professionals looking to become the next Lee Westwood or Rickie Fowler. It is great that they acknowledge Bushnell rangefinders as a key part of the process. Over coming years, we hope to continue the trend of our products being utilised in tournaments, building upon the trust that we already see from amateurs across the game every week.
“This deal coincides with the launch of our exciting new product, the Tour X. Available to golfers from April, this device features revolutionary technology that will provide golfers with one device that can be used both in practice and in tournament play, perfect for those competing on the PGA EuroPro Tour. Our commitment to the partnership is further underlined by our decision to ensure that our European Tour representative, Brian McConnell, is present at the majority of the events to ensure all of the professionals are fully educated on the benefits provided by Bushnell products” More at: www.bushnellgolf.eu