Bridgestone launches drivers, fairways and hybrids

Bridgestone Golf has launched the J715 and J815 drivers, J15F fairway woods and J15H hybrids. The new clubs are designed to be custom-fitted and adjusted to meet the needs of individual players. Bridgestone says there are several key technologies and modifications evident in the new clubs designed to increase ball velocity, produce higher launch angles and improve versatility.

The first driver to be introduced by Bridgestone since 2010, the J715 460 Driver incorporates four new technologies designed to maximise distance and accuracy off the tee, including the ability to adjust the crucial loft and lie settings. The Fast Action Speed Technology (FAST) crown is extremely thin near the clubface and thickens progressively towards the back of the club head to enable the crown to flex slightly at impact – thereby creating a higher launch trajectory and increased velocity.

The Power Milled Face patented pattern addresses the issue of ‘ball slippage’ found on some drivers and maintains the ball’s position of impact to enhance the quality of compression time, so reducing the spin (200 to 300 rpm’s according to robot testing) for straighter and longer drives.

Spin Flight Control Technology involves moveable weights on multiple axes in the heel and middle of the club head, so the golfer can customise the centre of gravity for the desired degree of spin and trajectory. Finally, the Variable Adjust System enables the golfer to change both the loft and lie angles on the driver – the loft up to 1° (closed and open) and lie settings of standard, 1° upright or 2° upright.

The J815 Driver is another adjustable model ideally suited to golfers looking for more solid ball-striking off the tee. Like the J715, it boasts Power Slit Technology for greater ball velocity and a strong trajectory, but it has a more rigid sole design to gain higher ball flights by generating a 10 percent lower spin rate that gets the ball airborne and flying further. The larger head shape of the J815 is designed to boost confidence at address, while extra volume in the heel improves ball strikes.

Both drivers offer 9.5° and 10.5° loft options and come with a Mitsubishi Fubuki ZT shaft and custom yellow Golf Pride Tour Velvet grip as standard. Available from March, the J715 and J815 drivers will have an RRP of £349.99.

Both the new J15F Fairway Woods and J15 HY Hybrids benefit from design innovations that optimise ball flight and add greater distance from various lies including the proprietary FAST Crown technology. The Hyper Stainless 455 Steel Face used to manufacture the clubfaces of both the fairway woods and the hybrids is the thinnest face ever produced by Bridgestone Golf at 1.8mm for maximum velocity within the rules.

An adjustable Weight Port Technology in the sole of both clubs allows the golfer to influence the level of spin and trajectory for maximum distance and control. The reduced heel profile is delivered by removing material from the heel ensuring less drag in all lies for greater versatility, while the back sole of the club has been lowered to streamline the design and create a sweeping action when coming into contact with the turf and enhancing playability from any lie.

The J15 Fairway Woods will be available with 13.5°, 15° and 18° loft options at £199 RRP. The J15 Hybrid comes in loft options of 17°, 19°, 21° and 23° at RRP of £159.

Previous articleSwan glides on at GCA
Next articleSpeith keeps Under Armour on
A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.