Brand Fusion, Europe’s leading golf equipment distributor, is introducing a super distinctive selection of premium headcovers from Krave and Smiley® Originals to offer retailers a vibrant choice of eye-catching products that are designed to attract every golfer’s attention.

Crafted to stand out from traditional headcovers, the latest styles come in a wide array of colours and ultra-modern patterns, while incorporating unrivalled attention to detail and a top-build quality to ensure ultimate club protection and long-lasting durability.

“We’re thrilled to introduce such a top-quality selection of fun headcovers in ultra-modern designs that will brighten any store display and help our retail partners increase their pro shop sales even more,” said Nigel Freemantle, Managing Director of Brand Fusion International. “As well as great margins and strong POS options, we’re also able to offer appealing minimum order quantities and quick delivery, which is something we take great pride in at Brand Fusion,” he added.

The intricately designed Krave headcover range is comprised of seven bold and fun models to suit several individual aesthetic tastes. The special Voodoo (Driver) and Voodoo Stacked (Driver, Fairway & Hybrid) styles feature unmatched artistic flare with intricately stitched skull and bone patterning throughout. The vibrant Bad Banana (Driver, Fairway & Hybrid) and Learner (Driver, Fairway, Hybrid, Blade & Mallet) series offer the most fun out of all the new headcovers.

The Super Driver and Bombsquad headcovers are designed especially for those golfers aiming to make a statement and hit big drives. Both are great gift options, while the spooky Screamer (Driver, Fairway & Hybrid) style is set to be popular with those seeking a totally unique product that will catch the eye of others.

Offered in a host of striking colour combinations, the distinctive Smiley® Originals Driver headcovers feature a beaming smile in different capacities to create a mood of positivity and ultimate good vibes before each shot. The Classic model incorporates a large Smiley® face that spans the width of the headcover, while the Stacked headcover features seven 3D embroidered Smiley® logos to help remind golfers to remain positive on the course.

The Smiley® Originals putter covers are also available in the Classic and Stacked options in Blade and Mallet shapes. Leading colourways include the White option on the Classic style, plus Yellow/Black and Navy/Red in the Stacked model.

For more information, visit or contact your nearest Sales Agent.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.