Bobby Jones signs Portugal Masters apparel deal with European Tour

Jones Global Sports, owners of the Bobby Jones golf brand, has announced a three year deal until 2018 as Official Apparel Partner of the Portugal Masters with the European Tour. This is the first major announcement of the brand’s growing commitment to the European market.

Peter Adams, director of International Championships at the European Tour commented, “We are delighted that Bobby Jones will be our official apparel partner at the Portugal Masters. It’s reassuring to work with a brand who has such a great heritage and whose product is exemplary. I have no doubt that this will be a very successful relationship and look forward to a great event at the Oceanico Victoria Golf Club this October.”

For Jones Global Sports, Grahame Jenkins, director of international business stated, “Our support of the European Tour and the Portugal Masters is a clear indication of how important Europe is to the Bobby Jones brand.This strategic partnership will strengthen our position in the market and help raise awareness of the brand.”

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