BIG MAX dominates European market share

Europe’s leading push cart and golf bag brand, BIG MAX, reports that it has once again dominated both golf bag and push cart market share in Europe following the publication of sales figures for the whole of 2020.

Despite multiple Covid enforced lockdowns in Europe across the year, data collected from Golf Datatech shows that BIG MAX dominated market share in its two key categories across the DACH (German speaking) market, the traditional marker for results across continental Europe. The brand underlined its 25 year position as Europe’s #1 push cart brand with sales of its Flat Fold push carts driving an incredible market share of 42.42%, an increase from 42.1% in 2019.

In the golf bag market, a sector that BIG MAX has grown significantly in recent years based on the success of its waterproof Aqua, and water-resistant Dri Lite technologies, the brand increased its share to 32.74%, more than the next three brands combined. For both categories the brand has successfully navigated 2020 global supply issues and is delighted that it has been able to continue to grow under the extraordinary circumstances of the last 12 months.

“Every year I am delighted when the sales figures come through and show that BIG MAX continues to grow in our key categories,” explained Thomas Reiter, owner of BIG MAX. “But to look at what the whole team has achieved over the past 12 months makes me incredibly proud. Without the hard work and dedication of everyone from design to administration to sales and distribution, we could not have taken on the challenges and come out the other side in such a strong position. We have some fantastic new products on the way to market right now and I know that with the team working together we will see continued success both in Europe and across the world.”

With new additions to the award winning BIG MAX golf bag lines arriving worldwide and innovative electric trolley models being introduced across Europe, BIG MAX is set to continue its success for the coming year.

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