BBC Star to Host Industry ‘Oscars’

BBC sports presenter Dan Walker will be the compere when four-time Ryder Cup venue The Belfry hosts the fourth annual 59Club service excellence awards in February.

The culmination of a full day of seminars focused on the effects of good customer service on profit margins, the 59Club awards’ evening is regarded, so say the organisers as the ‘Oscars’ of the golf service industry.

Previous award winners include this year’s host club The Belfry, 2010 Ryder Cup venue Celtic Manor Resort, The Vale Resort, Marriott, De Vere, Wentworth, Stoke Park and Goodwood, among many others.

Awards up for grabs include the ultimate golf experience; golf group of the year; golf operations team of the year; sales team of the year; and best retail experience, plus a number of individual accolades. And it will also be awarding the highly valued Gold Flags, for which only five venues in the UK managed the required standard in 2012.

Simon Wordsworth, chief executive at 59Club and a fellow of the PGA, explained: “It will be a big day for us, with an extensive day of seminars directed at staff and management and then the awards dinner in the evening. Having Gregg Patterson, one of the best speakers on customer service in the world, come over is really exciting. We have designed a programme directed at the key staff in the venue, those who actually deliver service on a day-to-day basis, and a separate programme for senior management, in conjunction with, Felicitas Media and Sports Marketing Surveys.

For further details of the 59Club’s prestigious awards dinner, on Monday, February 24, 2013, or to enquire about a sponsor’s package, please contact Simon Wordsworth on