Arccos golf releases smart club distances & putt data tracking

Arccos – the pioneer of big data and artificial intelligence for golf – today announced new features on its Arccos Caddie platform, highlighted by a next-generation Smart Club Distances algorithm and enhanced putt data tracking, plus a first-of-its-kind weather and location scenarios tool.

Developed by Arccos’ leading team of data scientists, architects and engineers, the latest Smart Club Distances machine learning algorithm takes accuracy to a new level by providing a precise estimation of how far a player hits a well-struck shot with each club in their bag.

Mishits, exceptionally long and recovery shots are now automatically identified and eliminated from the calculations, which helps to fuel Arccos’ award-winning A.I. caddie club recommendations. Plus, golfers can now filter the total number of shots included by the algorithms at any given time to facilitate analysis of any recent changes in their swing, equipment or other game aspects.

Further extending the value of Smart Club Distances is the weather and location scenarios tool. This graphically intuitive feature allows Arccos members to easily select from a wide range of weather conditions (ex: wind speed, wind direction and temperature variations) and altitudes. It then uses machine learning to assess the impact of these adjustments across the Smart Distance of every club in that player’s bag.

“Along with our hands-free shot tracking system, Smart Club Distances is frequently cited by Arccos members as one of the most powerful aspects of our platform,” said Ryan Johnson, Arccos Vice President of Engineering. “New simulations give players more ways to prepare in any condition as it further removes cognitive bias and shows every member an even clearer picture of their ‘true average’ with each club. That knowledge provides tremendous confidence when they step up to each shot,” he added.

Significant enhancements to Arccos functionality on the greens are being added at the same time. These include the addition of second and third putt distance tracking for even more accurate putting Stroke Gained analytics, a green grid view toggle and the ability to enable walking path tracking for better post-round identification of pin and putt locations.

“With the ability to collect this new data, my students and Arccos members everywhere are getting a more detailed assessment of their putting strengths and weaknesses,” said Erika Larkin, PGA Professional, Arccos Ambassador and one of America’s most acclaimed golf instructors. “It’s another great step forward when it comes to harnessing the power of data to help golfers practice smarter, make better decisions and shoot lower scores,” she added.



Arccos Smart Club Distances & Enhanced Putting Release – 2


Golf’s first Artificial Intelligence platform, Arccos Caddie automatically tracks your shots while delivering in-round insights and post-round Strokes Gained Analytics. The system includes the world’s first A.I.-powered rangefinder, smart club distances and caddie advice for every golf hole on earth.


Arccos members have recorded an astonishing eight million rounds and over 475 million shots with the system, while playing courses in 194 countries. This feeds the world’s largest on-course dataset, which now includes 31 billion separate data points that are analysed to help golfers perform their best. In 2020, the average new Arccos member improved their handicap by 5.02 strokes.


The Arccos Caddie system and Arccos Caddie Link are Permitted under the Rules of Golf (USGA Decision Numbers 2018-0414 and 2020-0305).

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.