The Golf Show Group has announced it has teamed up with American Golf for the next London Golf Show at Bluewater, from 13 to 15 November. The partnership will see American Golf join as the show’s Official Retail Partner, offering suppliers the chance to be part of a new area where they will receive a stand space to retail through America Golf.
The partnership with American Golf means there will no longer be a large retail store, but instead more intimate and better merchandised stands where suppliers can engage more easily with visitors, while still offering everything that makes up a shop and more. Last year’s event established London as the biggest golf show in the country and American Golf is now looking forward to helping the event continue to grow.
Simon Jones, sales director of the Golf Show Group, organisers of the London Golf Show, commented on the partnership saying, “This is a great partnership that will benefit our visitors when we return to Bluewater in November, and we’re sure after seeing 13,000 visitors through the door last year, that the support local American Golf stores can offer will help visitor numbers grow even further. The partnership has also seen an increase in manufacture participation, with more signing up earlier than in previous years and investing more into the shows, which can only help enhance our visitors’ experience.”