adidas Golf launch their Go-To Collection

All golfers appreciate apparel that’s wearable anywhere, whether that’s on the course or on the go. That’s why adidas Golf has designed a new collection of products – that they call their Go-To line – to show how golf apparel has become both versatile and more sustainable with options that don’t sacrifice on performance.

At the heart of the new adidas Golf new collection is the Go-To Polo. With more people of all ages picking up the sport and anticipating the trend for more versatile apparel, adidas Golf didn’t want the simple idea of “having to wear a polo” keep people from heading to the course. adidas Golf created this polo by utilizing materials and colors that give it a wear-anywhere mentality but made sure that it would still perform the way a golfer would expect.

Under the rich, cotton-like handfeel of the men’s Go-To Polo, adidas put in a set-in raglan cut in the back for a sportier design that also helps increase mobility and range of motion. Also included is their newest innovation in the form of a flexible collar construction. That means that the Go-To Polo can easily be pulled over one’s head when fully buttoned – like a t-shirt – without ever losing its shape. The women’s Go-To Polo comes in both a short-sleeve and sleeveless option and is highlighted by an open placket construction for easy wear, and side slits for additional versatility. All  Go-To Polos offer UV 50+ sun protection.

Beyond the versatile silhouettes, what really makes this polo unique is that each is PRIMEGREEN; made with 89 percent recycled contenti to help END PLASTIC WASTE and continue our progress towards our goal of using 100 percent recycled polyester in all adidas products by 2024.

“This polo, and the Go-To Collection as a whole, is a huge positive step forward for golf fashion,” said Shaun Madigan, global director of apparel, adidas Golf. “It’s very rewarding to be able to introduce versatile options that provide both style and function that golfers want and need, while also giving them a sense of satisfaction every time they put these pieces on before heading out to the first tee – or wherever the day takes them – that they are doing something good for the world and our environment.”

Additional pieces as part of the Go-To Collection that are also PRIMEGREEN include:

• Go-To Pique Polo
Sporty, with a hybrid set-in raglan sleeve that feels soft and breathable

• Go-To 5-Pocket Pant & Short (men’s)
Cool and dry feel that features a stretch waistband and water repellant finish

  • Go-To Skort

16” length with elastic waistband and drawcord, attached inner short tights, front and back pockets, as well as a side zip pockets for tees, ball markers, keys, etc.

• Go-To Commuter Pant
Casual and wear-anywhere, these offer a cool feel, tons of stretch and front and back pockets for when you’re on the go

All products in the Go-To Collection are available now on adidas.com, the adidas app and at select retailers worldwide.

#ENDPLASTICWASTE

* PRIMEGREEN is a series of high-performance recycled materials made with a minimum of 40% recycled content. All products meet this minimum standard, while specific percentages for the Go-To Polo are noted above.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.