adidas Golf celebrate 30 years of Equipment with a special throwback collection

In 1991, adidas introduced the iconic Badge of Sport logo to the world with the launch of their Equipment range.  EQT for short, the goal of adidas Equipment was simple: to make the best product for sports. In celebration of the 30-year anniversary of Equipment, adidas are bringing it to the fairways with a special collection of  EQT footwear and apparel.

Focusing on the heritage of providing the best possible equipment for athletes the world over, the  EQT collection combines sport-specific and progressive styling with the original Equipment branding throughout.

Continuing the  EQT mission to incorporate “everything that is essential, nothing that is not,” the collection merges together high-performance fabrics with sustainable PRIMEGREEN materials to align with the company goal to END PLASTIC WASTE.

The  EQT apparel collection features sleek and innovative pieces for both men and women, giving a modern look with a combination of fabrics built for the sport. The Two-Tone Mesh Polo provides an updated take on a print polo to offer increased mobility with a special design, whilst the  EQT Crew features a unique mock collar construction with branding that ensures you’ll make a statement on the links. The collection incorporates a sleeveless Equipment Polo designed specifically for women, featuring four-way stretch and a zipped front for maximum style and comfort. The men’s Equipment Pique Zipper Polo, ¼ Zip Sweatshirt and women’s Equipment Short Sleeve Polo complete the collection following the  EQT design principal – the way a product looks, is determined by what it does.

The  EQT and  EQT SPKL footwear draws inspiration from the original Equipment footwear in both styling and functionality, combining BOOST technology for amazing comfort with a sustainable PRIMEGREEN upper that shows our mission to END PLASTIC WASTE. Regardless of preference, both the spiked or spikeless option give golfers locked-in stability and traction to help bomb drives off the tee.

“The  EQT Collection gave us the opportunity to be sportier and further enhance our branding in specific areas of our product range, ultimately spicing up our product offerings,” said Shaun Madigan, global apparel director, adidas Golf. “The introduction of the Badge of Sport logo back in the early nineties was a statement from the brand, showing which equipment was sport focused and made purely for the athlete.”

The  EQT Collection will be available on, through the adidas app, and at select retailers from January 11th.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.