Adams Red shifts the weight

Adams Golf has launched the Red hybrid, with the company says, shot-shaping properties that make it easy to find optimal ball flight (draw, fade, low, high), while sole, crown and head features deliver easy launch conditions for tour players and amateurs alike.

Adams engineers have placed the focus on versatility, using a smaller head (95cc) that can handle a wider variety of difficult shots and make them easier to hit from all conditions. The patented upside-down head design brings the CG lower, promoting easier launch and greater demand from all lies, increasing playability and inspiring player confidence.

To keep ball speed fast, even on off-centre hits, Red uses Adams’ Velocity Slot Technology on the sole and Ghost Slot Technology on the crown. As an extra benefit to those seeking maximum shot-shape options, three transferrable weights on the sole (one 25 gram and two 2 gram) can be configured to promote the flight that works best.

Brian Bazzel, senior director, Product Creation said, “Adams Red is golf’s next great hybrid from our company. To be able to pack so much into such a beautiful shape and deliver performance, I was blown away seeing and hitting it for the first time. After seeing Red in testing with players of varying ability, we’re confident it will resonate not only with amateurs, but also meet and exceed expectations for the best players in the world.”

The Adams Red Hybrid will be available in 5 different lofts (16°, 18°, 20°, 23° and 26°) for an MSRP of £169.

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.