Adams opens Second Shot Fitting Centre at Wentworth

Adams Golf has opened a Second Shot Fitting Centre at Wentworth GC providing custom-fitting purely for fairway woods and hybrids. The facility is fully enclosed, housing a testing suite and workshop with the latest Flightscope launch monitor technology. For £100 for an hour fitting, golfers will benefit from specialised custom-fitting of second shot clubs, conducted on a one-to-one basis with a Wentworth professional.

The Second Shot Centre will house all the latest fairway woods and hybrids from the Adams Golf product range. Adams Golf believes the Centre is not only the first of its kind in England, but the first of its kind anywhere in the world.

The Centre was officially opened by Adams Golf Staff professional Ernie Els, during the BMW PGA Championship. Speaking at the launch, the four-time major champion, said, “The facility at Wentworth provides the same custom-fit experience that we Tour players receive and makes them available to golfers of all abilities.  The Second Shot is truly the most important in golf and I would encourage all golfers, from professionals to recreational players, to take advantage of the technology and innovation available at the new Adams centre.”

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