Acushnet Europe Ltd, home of the Titleist and FootJoy brands, has launched a new online product ordering platform for their trade partners.
The Acushnet Hub, powered by RepSpark, will enhance the customer experience through a more accurate, flexible and easy to use system, helping partners make easy buying decisions.
The new platform will be the quickest and most direct way for partners to place orders and support their customers.
It will make the product ordering process easier and more effective for their businesses with accurate, real-time availability, quicker and easier order entry, automated order confirmation and easy-to-access order tracking.
Following a successful pilot launch, the Acushnet Hub is now being rolled out to all account holders as the platform replaces the outgoing eSales system.
The first phase of the launch will see all Titleist and FootJoy stock products made available to purchase through the new system along with the ability to place Titleist custom club orders.
Benefits of the new custom club ordering process include live component availability, improved order accuracy, live order tracking and faster delivery times. The reduction in order entry administration will allow the Acushnet customer service teams more time to proactively meet the needs of their customers and maintain a commitment to excellent service.
The next phases will include crested apparel, gear, accessories and Titleist’s industry leading logo ball service. Over 30 percent of Titleist golf ball sales are logo or personalised and the new platform will make the ordering process much easier.
All accounts will need to sign up to The Acushnet Hub in order to continue ordering Titleist and FootJoy products directly online.
Accounts have been contacted directly to allow them to sign up for the new system with a series of step-by-step video guides on how to place and track orders.
Jordan Thomson from Auchterlonies, one of the pilot accounts, said: “The Acushnet Hub has taken the service we receive to another level. One of the main benefits is that we are now able to order custom clubs without the manual and lengthy process of emailing those orders in. It’s already making a massive difference and improving the service we offer to our customers.”
Matthew Johnson, General Manager Acushnet UK, said: “We are very excited to bring this service to our partners as we continuously strive to offer levels of service that represent our #1 products and brands.
“We believe this simple, efficient, fast and accurate service is essential to our partners businesses and this has been central to us developing this product.
“It has been a priority for us over the last few years to focus on long-term strategies to enhance the experience we offer our customers. This investment will allow our customers greater flexibility in ordering products, more accuracy in customised products and improved lead times.
“We want our customers to experience all these services as soon as possible but a phased approach allows us to meet the levels of functionality we aspire to for each category. The initial introduction of stock product and custom clubs are the areas where we expect to see the most immediate take up by our customers.
“This is an area of constant focus so our investment is not limited to these systems – there will be more to come. Some things will be very visible to our customers others will be more subtle and behind the scenes, all with the primary objective of building and improving our customer experience.”
Elaine Steel, Customer Experience Manager, added: “As well as providing a much more user-friendly platform for our customers, we will eliminate delays in order entry to improve the speed of getting custom product to manufacture. This will reduce the admin burden for our customers as well as our internal customer service teams allowing us to be pro-active in other areas where we continually look improve the customer experience.”
For training on how to use the system click here.
