Abacus calculates sales increase for 2014

Abacus Sportswear has reported a ten percent rise in European sales for 2014, a performance driven the company says by a highly focused ‘customer first’ retail strategy. The increase comes after the Swedish technical clothing brand made a series of important strategic decisions, highlighted by the expansion of its sales force in Europe, including the creation of a new key account manager role in the UK, and the appointment of a new distributor, Golfers World, in The Netherlands. Abacus is an Official Licensee of The 2014 Ryder Cup.

Owner and managing director, Sven-Olof Karlsson, commented, “Our goal has been to inspire our retailer network, and to do so we are developing strong partnerships and offering as much support as possible. We have also invested in working with only the best distributors in new and growing markets, so retailers are able to see clear and measurable benefits from their relationship with Abacus. Developing trusted and progressive relationships with key partners like The European Tour, The Challenge Tour, The Solheim Cup and The Asian Tour is crucial to our on-going success and demonstrates our commitment to the professional game. These important partnerships also help fuel our success at grass-roots level, as our early 2014 sales results demonstrate.”

More at: www.abacussportswear.com