Leading Swedish golf outer wear brand Abacus Sportwear has enhanced its role in the UK with the announcement of Steve Shaw as Regional Sales Manager for the North of England and Scotland.

Shaw joins abacus with a wealth of experience in the golf industry, becoming a PGA Professional in 1995 and moving into a variety of sales agent roles for companies such as Glenbrae, Sunice, Tommy Hilfiger, culminating in becoming Master Agent for Cross Sportswear in the UK and Henrik Stenson Eyewear.

Sven-Olof Karlsson, CEO Abacus Sportswear commented “Steve comes to us with decades of experience within the golf industry and has built a very good reputation for being reliable and efficient in all aspects of his work. Combined with great products and high levels of customer service already on offer from Abacus Sportswear, we are sure that our customers based in the North of England and Scotland will continue to see great success with our brand.

Abacus Sportswear was established in 1991 and has grown into one of golf’s most successful international outerwear and apparel brands, renowned for its function, design and quality.

A pioneer of high-performance stretch waterproof fabrics, Abacus Sportswear manufactures functional and smart clothing for the active golfer. Grown out of a passion for the game, abacus® clothes combine Swedish design, quality and function to provide complete freedom of motion.

Abacus® is available in over 25 countries, with strong market positions in Sweden, Denmark, Norway, Finland, Holland, and a growing presence in Asia-Pacific.

Abacus Sportswear has been an Official Supplier to The European Solheim Cup Team 2007, 2009, 2011, 2013, 2015, 2019 and has an Official Licensee of The Ryder Cup. It supplies elite amateur golfers and national teams, and is a partner to among others the Deutscher Golf Verband and Golf Ireland. For more info visit:  www.abacussportswear.com