Adidas Golf debuts TOUR360 PRIME BOOST

adidas Golf have announced the release of the new TOUR360 PRIME BOOST, featuring adidas Primeknit technology – a seamless knitted upper for revolutionary breathability and stretch to maximise comfort and performance.

First debuted by Sergio Garcia during The Masters, the TOUR360 PRIME BOOST will be available in limited quantities beginning 1st June, in two colourways: white/shock blue/mineral blue and Core Black/Power Red/white.

“With six wins on Tour and one of the best selling shoes at retail since the January launch, the TOUR360 BOOST has helped adidas Golf increase its market share by 21 per cent and strengthen the number two position in overall footwear market share,” said  Masun Denison, Director of Footwear, adidas Golf.

Superior performance is paramount in the TOUR360 PRIME BOOST, which features Primeknit fabrication with 50/50 PROTECT for water resistance in the lower half of the footwear. Full-length BOOST in the forefoot and heel provide energised cushioning and comfort, a lighter and more flexible 360WRAP saddle allows for greater adjustability and the new S-curve heel shape follows the natural contour of the foot.

“The TOUR360 PRIME BOOST is the first men’s performance golf shoe to utilise the Primeknit technology, which has seen incredible success for the adidas Group, and is used in some of its best performing and most iconic footwear, including the Ultra Boost and NMD,” added Denison. “We were inspired by the look, comfort, breathability and overall performance this knit material offered and are happy to bring it to golf.”

Like the TOUR360 BOOST, the new footwear uses advanced dual-density 10-cleat puremotion TPU outsole with CenTraXion and thintech cleats for improved stability and grip. A new TORSION TUNNEL provides flexibility and control between the heel and forefoot with enhanced arch support and advanced green friendliness, and the fitfoam GEO collar and tongue foam to deliver enhanced cushioning and comfort and finally, etc. lining material to reduce friction, moisture and heat, and helps maintain the optimal shoe climate for maximum comfort.

Available now, the TOUR360 PRIME BOOST comes in two colourways. RRP £149.99. 

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.