Cobra Puma Golf first to launch with Myagi

Myagi, the innovative online product training and communications network, has announced Cobra Puma Golf as the first golf brand in the UK to launch with the platform.

Several other major Golf brands have signed up to Myagi and will be announced later this month, with new video-based training content to help educate golf retailers and their staff on the latest products and initiatives to expect in store.

Myagi allows suppliers and retailers to host product and sales training videos, followed by a short quiz to measure learning outcomes. Retail staff can access the platform on demand, on any web enabled device free of charge.

Brian Martin, head of merchandising at COBRA PUMA GOLF commented: “We are delighted to announce the launch of our partnership with Myagi. To have the ability to better support our retailers with brand and product knowledge in addition to the work we already do, will be a great boost for our brands. Using Myagi will ensure that every member of retail staff can receive on going training to help them give a better experience to their customers.

“Knowledge is key and anyway we can enhance that will benefit everyone involved. COBRA PUMA really believe in product training and feel that having this kind of in-dustry wide platform will help the industry improve overall. Initially we will launch MYAGi with our new KING LTD line of products and then continue to build on this across our brands and product ranges as we move forward.”

Myagi is already live in the Australian Golf market and works with key retailers such as Drummond Golf, House of Golf, the majority of on-course stores and most major brands including, TaylorMade adidas Golf, Wilson, Srixon and Golf Buddy to name but a few.

“We are delighted to welcome COBRA PUMA to Myagi and we look forward to announcing several further key brands in the next few weeks,” said business development manager, Richard Smith. “The response to Myagi from both retailers and brands has been extremely positive; all recognise an industry wide platform will achieve much higher engagement than brands using a stand alone online training platform. Retailers can access Myagi free of charge and it is open to all golf brands.”

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.