FootJoy has unveiled a number of exciting performance and design enhancements to its popular DryJoys and HyperFlex shoe models for 2016, highlighting the brand’s market-leading status in research and development.
Reinforcing the Mark of a Player brand’s status as the world’s most trusted shoe choice amongst leading tour professionals and amateurs alike, the latest line-up is the strongest yet and boasts several innovations that further increase comfort, performance and stability.
Arguably one of the biggest success stories over the past two years, D.N.A. (DryJoys Next Advancement), is back again in 2016 with a re-designed model that will also be available on the revolutionary MyJoys custom design service. Further improvements have also been made to the DryJoys Casual and DryJoys Tour models, while even more colours have been added to the ultimate shoe in athletic performance, the HyperFlex. These upgrades are the first wave of new designs for 2016 with more to follow in the coming months.
“With new upgrades to the increasingly-popular DryJoys range, golfers have the chance to combine ultimate style and unparalleled performance when taking to the course,” said Paul O’Hagan, FootJoy marketing executive. “HyperFlex has also been a big hit since its launch earlier this year and now we’ve added even more colour combinations to reflect the latest fashion and athletic trends expected for 2016.
“Our R&D team has worked extremely hard to improve the performance of these models yet again and come up with some inspiring new designs that will be donned by many of the world’s best players,” added O’Hagan.
For more information on the latest shoes for 2016 visit www.footjoy.co.uk