The Leading Golf Courses of Europe (LGCE), a corporation representing some of the continent’s most distinctive clubs, has joined forces with mystery shopper service, 59Club, to offer additional benefits to members and clients. The Zurich-based ‘umbrella’ organisation has eleven member countries, which, in turn, have more than 35 individual member clubs, including Monte Rei, Turnberry Resort and Thracian Cliffs.
Those 59Club clients that have attained a certain predefined benchmark level for their services, quality of courses and golf facilities qualify for admission to the LGCE. As a member of the association, they will partake in the network and get the chance to present themselves to a sophisticated target audience by making use of the association’s marketing tools.
Claus Feldt, general manager of LGCE stated, “The ethos of the Leading Golf Courses of Europe is to preserve the golf culture and the spirit of the game, not only in rules, the dress code and etiquette, but also in attaining and maintaining the very highest quality standards everywhere at the golf club. Mystery shopping is one of the services we provide as the ‘parent’ organisation and, with the growing numbers of member clubs needing to be evaluated, we have to ensure this was carried out thoroughly and correctly. 59Club’s benchmarking services were recommended by a number of sources, including some of our member clubs, because of the company’s professionalism and attention to detail. In our early conversations it was clear to both parties that all associated golf clubs – be they LGCE member or 59Club client – would benefit from a co-operation.”
Picture shows from left: Simon Wordsworth, chief executive of 59Club and Claus Feldt