20th PGA Show Demo & Fitting Day Features Top Golf Companies and Educational Programming, at Orange County National Golf Center on Jan. 24

The 20th edition of the golf industry’s annual professional demo day, the PGA Show Demo & Fitting Day, is returning to the massive circular range of Orange County National Golf Center (OCN) in Winter Garden, Florida, on Jan. 24, and will feature more than 70 participating golf companies and widespread educational programming in coaching, clubfitting and range operations. The event traditionally marks the start of the PGA Show, Jan. 24-27, in Orlando, Florida. Event details and golf industry professional registration are available at PGAShow.com.

The day-long PGA Show Demo & Fitting Day, produced in partnership between the PGA Show and PGA Magazine, will provide important education and product testing of the latest equipment and technology, and opportunities for PGA Professionals to learn from experts in coaching, clubfitting and range operations. The industry-only event concludes with an industry-networking happy hour.

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry Jan. 24-27, at the Orange County Convention Center for the 70th edition of golf’s longest running and largest global business gathering. Following two years of business disruptions by the global pandemic, the PGA Show will bring together thousands of PGA Professionals, golf leaders, industry executives and retailers from around the world who will source new products from nearly 800 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops, and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

PGA Show Demo & Fitting Day Event Details

The immersive, outdoor golf experience of the PGA Show Demo & Fitting Day will include extensive product education, testing and demonstrations, coaching workshops and clubfitting presentations, programming on golf range strategies and opportunities to meet one-on-one with industry leaders in a number of categories.

Participating Companies | Education, Demonstrations & Testing of Equipment & Technology

Golf’s most recognizable equipment and technology brands, including Bridgestone Golf, Callaway Golf, COBRA Golf, FlightScope, Full Swing Golf, Mizuno, PING, Srixon/Cleveland Golf, Toptracer, Titleist, XXIO and many others will be among more than 70 companies offering education, demonstrations and testing of their latest products. The PGA Show Demo & Fitting Day also will feature presenting sponsors Clubhouse Events, FlagD, Wittek Golf Supply and registration giveaways by CapTech Ventures and FlightScope.

Coaching Workshops by the PGA of America

PGA of America Coaching Workshops return at a range-side classroom and include, The Importance of Relationships for Student Retention, by Warren Bottke, PGA Master Professional; Common Short Game Faults for Common Players with Common Solutions, by Todd Sones, PGA; It’s Time for “YIPS” – Your Improved Putting Stroke, by Joe Hallett, PGA; and Expand Your Teaching Business & Give Yourself a Raise, by Gene Powell, PGA. The workshops, part of the PGA Show Education Conference, are detailed at PGAShow.com.  Registration for the instructional workshops is available during event registration or can be added following PGA Show registration; and is discounted through December 15.

PGA Professionals’ Fitting Center & Stage

The PGA Professionals’ Fitting Center and Stage will offer presentations by expert PGA Professional club fitters to provide best practices for players of all types and skill levels. Industry experts will take the stage with live programming and video presentations. There will be an emphasis on not just how to fit players, but how fitting can create better relationships with golfers.

Golf Range Association of America

The Golf Range Association of America (GRAA) returns to the event and will have enhanced programming on the Fitting stage. Additionally, GRAA award-winners will be present to answer range-related questions throughout the day on topics such as coaching, practice, player development, fitting/demos, operations and engagement.

How to Attend the PGA Show Demo & Fitting Day

PGA Professionals and qualified industry professionals can register for streamlined, contactless entry to this year’s PGA Show Demo & Fitting Day through event registration at PGAShow.com. The event is open exclusively to registered PGA Professionals and media from 9 a.m. to noon.  Registered golf industry professionals can join the event beginning at noon through 5 p.m. PGA Professionals can receive up to five PDR credits for attending the PGA Show Demo & Fitting Day and PGA of America Coaching Workshops.

All attendees are strongly encouraged to pick up their event badges, and ride the free shuttles from the Convention Center for timely access to the range – noting that there is construction on surrounding roads and additional traffic from multiple new neighborhoods since the 2020 event.

Attendance at the PGA Show Demo & Fitting Day and the 70th PGA Show is restricted to PGA Professionals and golf industry personnel. Attendance and registration guidelines are available at PGAShow.com. There is no event registration fee for qualified golf industry professionals through Dec. 15.  Beginning Dec. 16, PGA, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $75 event registration processing fee through Jan. 23, 2023, and a $195 fee at the PGA Show through Jan. 27, 2023. Registration for the PGA Education Conference is also now open at PGAShow.com. PGA Education Conference early registration savings are available through Dec. 15, with additional savings available for PGA Members, PGA Associates, LPGA Professionals, International PGA Members and PGM Students.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.