SKECHERS DRIVE MORE COMFORT TECHNOLOGY INTO GOLF

Skechers GO GOLF® continue to deliver the most comfortable range of footwear in the marketplace. Their new 2022 collection sees the introduction of even more innovative technologies and styles than ever before with competitive price points, here they explain why you should be stocking their best ever range this year.

As the third largest footwear brand in the world, Skechers, The Comfort Technology Company™, continues to raise the bar in delivering market-leading ultimate comfort, game-changing performance innovations and a huge variety of exciting styles. Skechers revolutionized the golf shoe sector with its GO GOLF® footwear that integrates technologies from Skechers’ award-winning running and lifestyle divisions with key insights and on-course experience from the brand’s roster of athletic professionals. The Skechers GO GOLF collection meets the demands of today’s consumer with footwear options for men and women golfers at every level of play.

NOTE TO GOLF PRO SHOPS IN THE U.K.
Most known for its advanced comfort technologies and performance features, the demand for and popularity of Skechers GO GOLF® shoes continues to increase. Skechers GO GOLF® has the comfort consumers want at a price they need – making Skechers GO GOLF® a must-have product in a pro shop Once a golfer has a pair on their feet, they won’t want to leave the store without them.

Skechers GO GOLF® continues to enhance its levels of support not only with larger stores and retailers but also with green grass accounts across the UK. With an increase in account activation, Skechers has made notable investments in quality POS and brand awareness providing accounts of all sizes with assets and collateral which reflect the brand’s key message and draw increasing engagement from customers. With a wide range of POS options available, Skechers trade services work with accounts to create engaging displays for their business – a key factor in driving sales. This year, Skechers introduced a new returns process that provides quicker and easier levels of support accounts across the UK.
Both within and beyond the golf world, Skechers has now become a leading brand in the UK & Ireland with their products reaching consumers through strategic marketing. Featuring a recognised array of Tour Professionals including Brooke Henderson and Colin Montgomerie along with their UK Ambassador Jamie Redknapp, Skechers GO GOLF® promotion and development has plenty to look forward to this year and there is more to come.

2022 SKECHERS GO GOLF® COLLECTION / KEY INNOVATIONS EXPLAINED:
The 2022 Skechers GO GOLF® footwear collection is currently experiencing strong pre-book figures and is heading into the new golf season with a collection that delivers unique performance technologies, exciting new designs, and ultimate comfort for men and women. Providing a wealth of choices for a variety of tastes and preferences, the new 2022 range boasts 18 new styles and is the brand’s most advanced collection of golf shoes to-date.
Key innovations for 2022 include the expansion of Skechers Arch Fit® technology across styles for men and women, the introduction of lightweight and responsive Skechers Hyper Burst® midsole technology to select golf footwear, and a redesigned GripFlex spikeless outsole for enhanced traction on the course.

Skechers Arch Fit®: First introduced in two golf styles for men and women in 2021, Skechers Arch Fit insoles with podiatrist-certified arch support, can now be found in most GO GOLF styles. Skechers Arch Fit Technology is a removable insole system developed with over 20 years of data and 120,000 unweighted foot scans. The podiatrist designed shape is designed to mold to your foot, reduce shock and increase weight dispersion, helping to provide enhanced arch support on the course. Golfers who have already experienced the high levels of comfort delivered by Skechers GO GOLF® with its proven technologies and materials can now take their comfort experience to new levels with the introduction of Arch Fit®, helping every golfer to unleash their true potential through 18-holes and beyond.
Select golf styles now feature Skechers Hyper Burst® cushioning, a lightweight and highly responsive midsole material used in Skechers technical running and walking styles. The innovative foam is created using a ‘Super Critical®’ process with spherically shaped cells compressed into the midsole for a long-lasting and resilient cushioning experience. A redesigned Skechers GripFlex™ outsole is also present in several styles. The spikeless TPU outsole provides enhanced traction and stability through a unique combination of multi-directional cleats and static lugs that help grip on different surfaces.

Goodyear® Performance Outsoles have been introduced through a collaboration with the global Tire & Rubber Company, building on the technology in this year’s GO GOLF® collection.

The cornerstone of every product built on Skechers GO GOLF® platform is always to provide total performance and extraordinary comfort. Skechers’ commitment to innovation allows them to simply produce the best golf performance footwear in the world.

New designs range from timeless classics and more casual looks to sporty-athletic sneaker styles. With a huge variety of styles available, golfers can make their own statement on the course without sacrificing comfort or performance.