Shot Scope continues to expand globally with early product releases and extensive marketing investment

    Shot Scope
    The all-new V5 GPS and Shot Tracking watch, with the ability to personalise all display features depending on personal style

    Shot Scope, the Scottish based technology company, further strengthens its position within the market with early product releases in 2024.

    Shot Scope
    Shot Scope introduce their first metal hardshell rangefinder; their most premium offering thus far, packed with features to elevate the games of golfers worldwide

    The PRO ZR, Shot Scope’s first metal hardshell rangefinder and their most premium offering thus far, is packed with features to elevate the games of golfers worldwide. Equipped with a DuraShield Hardshell, the robust and durable metal casing laser becomes the company’s most advanced rangefinder to date; yet still holds incredible value
    for money.

    Furthermore, Shot Scope continues to add value for money for customers. All Shot Scope rangefinder users now have access to free of charge GPS overhead maps and course strategy – the perfect tools to help preparation prior to play, or to aid in on-course decision making.

    Shot Scope
    Hole Maps to maximise strategy across each hole on the course

    The V5, launched earlier this month, expands on the popular V series with a new sophisticated and functionally savvy device that offers automatic performance tracking. It continues on from the huge success of the V3 model, boasting a clean aesthetic and sporty matte-black bezel, that is packed with game-enhancing features.

    The V5 sits alongside the popular and customisable G5 GPS watch, and the premium touchscreen X5 performance tracking watch. Representing great value for money, with no subscription costs and automated performance tracking capabilities, it adds to the extensive range and choice of products from Shot Scope.

    The company’s commitment to providing a device for every golfer, no matter the demands or needs of each individual player, is paramount. Designed by golfers, for golfers, the company has a passion for creating products that support users out on the course.
    Shot Scope has seen huge growth in both the UK and in key European markets. An agreement with TGI places them at the forefront of local stockists across the UK. In mainland Europe, a new partnership with the PGC Group will see wider distribution opportunities across Germany, France, The Netherlands, and Belgium.

    This European powerhouse will cover all green grass and major retailers in these regions – increasing the visibility of the company within the European market, with greater distribution and market penetration potential.

    In the key US market, Shot Scope is now stocked in-store across all PGA Superstore, Golf Galaxy, and Dick Sporting Goods stores – showing rapid growth within golf’s largest market.

    Shot Scope
    GabbyGolfGirl, based in the USA, joins the team of ambassadors

    To aid with consumer marketing and messaging, Shot Scope’s ambassador programme has also strengthened, with four new additions to the lineup of familiar faces. Wayne “Radar” Riley, Danny Maude, Alex Etches, and GabbyGolfGirl have joined the already stellar roster.
    Despite the expansion of the range, Shot Scope has remained committed to providing their customers subscription free products with access to over 100 different statistics, helping to improve the games of golfers.

    Shot Scope
    Wayne ‘Radar’ Riley joins the team of ambassadors

    Being a Shot Scope stockist comes with a range of added benefits, including a 35% margin on all products, and a hassle-free ordering process through a dedicated B2B website and account manager. With free point of sale materials, personal use discounts and 60-day payment terms, stockists have an opportunity to expand their retail potential.

    If you are a current stockist looking for a point-of-sale pack to drive sales, or whether you are interested in becoming a stockist, get in touch with the team at or visit

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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.