PRG Positioned for Another Major Season in 2024

    After the acquisition of the U.S. distribution rights from distributor PRG Americas, PRG is poised for further global expansion. From Ryder Cup’s to Major Championships, PRG continues to excel on and off the course, with new designs and products available in 2024.

    Big Steps into the U.S.

    A global leader in crafting innovative and top-quality bespoke golf accessories, earlier in the year PRG proudly announced its acquisition of the U.S. distribution rights from distributor PRG Americas. PRG initially joined forces with PRG Americas in 2011 to expand its presence across the United States. Together, they successfully extended PRG’s reach to over 3,500 golf retail accounts nationwide, significantly enhancing the brand’s visibility. “Our aim now is to expand our footprint in the U.S. market. With increased resources and an expanded sales team, we’re poised to build upon the outstanding foundation laid by PRG Americas,” said Stephen Riley, PRG Founder/Owner and PGA Professional. “Establishing our own presence in the USA marks a significant milestone for our business and fulfils a long-time aspiration we first established for the PRG brand in Northern Ireland back in 2006.”

    Major Momentum

    Since its inception in 2006, PRG Golf has solidified its position as a powerhouse in the golf accessories industry, boasting an impressive array of partnerships and a global reach that spans across continents. From supplying both Ryder Cup teams to producing products for multiple Major championships, PRG Golf’s influence on the world of golf is undeniable. Beginning the 2024 season in style, PRG has produced a wide range of products for flagship events like the 2024 PGA Championship, Arnold Palmer Invitational, The Players Championship and more. With more Major moments around the corner this summer, the brand continues to work with a host of high-profile tournaments and events, leading the way in bespoke accessories design on the biggest of stages. “Collaborating with esteemed organizations like the PGA of America, USGA and R&A to create a unique range of accessories for each of their Major championships is always an honour and a privilege,” said Riley. “We value the work we do with all our clients, but partnerships and projects like these highlight PRG’s commitment to excellence and innovation.”

    Ryder Cup Pedigree

    Since 2020, PRG Golf has proudly served as an Official Team supplier for both Ryder Cup teams, a testament to the brand’s commitment to excellence and performance on the world stage. This partnership extends through 2025 at Bethpage showcasing the trust and confidence placed in PRG Golf’s product quality and exceptional service. Last year’s Ryder Cup at Marco Simone Golf Club was another historic milestone for PRG.

    Chosen as the Official Team supplier for both teams, PRG created a wide range of team products, used by players and caddies throughout the event, along with exclusive fan merchandise which was available on-site at the 44th Ryder Cup. The entire week set a new record for Ryder Cup sales for PRG at the on-site Merchandise tent. “The Ryder Cup represents the pinnacle of golf competition, and to be entrusted with providing our products for the world’s best players for consecutive events is a true testament to the quality and performance of PRG Golf,” said Riley. For the 2025 Ryder Cup at Bethpage, PRG will produce a range of bespoke accessories for both Europe and US Ryder Cup teams. PRG will also be supplying Ryder Cup and replica team merchandise for sale online and on-site at the event.

    Design and Manufacture

    PRG not only designs, but manufactures bespoke golf accessories of the highest quality while striving to keep a balance with affordability. Working with a broad spectrum of international clients, the company continues to display versatility and adaptability to meet specific customer requirements. This unparalleled attention to detail has led to PRG’s burgeoning reputation within the industry and has resulted in the company working with some of the most prestigious resorts, brands and events in the world of golf as it continues to evolve and move forward. From metals to leather, head covers, towels and much more, PRG, is committed to using the best materials and unrivalled workmanship to create golfing accessories and memorabilia of the very highest standard. With their own production facilities, there are few who can rival the combination of value and quality PRG offers.

    Go-To Company in Golf for Accessories
    A vertically integrated supply chain ensures PRG is able to offer the perfect balance of quality versus affordability while delivering industry-leading low minimum order quantities ensure they have the ability to service accounts of all sizes, big or small. An extensive product range, exceptional service levels and low minimum orders have hhelped enhanced PRG’s reputation globally on their way to becoming the go-to company for accessories in golf.

    WHY PRG?
    • Trusted by the best – PRG work with over 70 of the top 100 courses and major golf events, not just in the UK & Ireland, but across the globe. PRG products can now be found in over 35 countries worldwide
    • Ability and service – in total PRG work with over 6,500 courses worldwide producing over 6 million customised items per year illustrating the depth to their product range and ability to service accounts of all sizes
    • Quality and affordability – unlike other accessory companies, PRG own and operate their production facilities; ensuring few can rival the quality and affordability PRG offers as they have complete control of their supply chain from start to finish
    • Attention to detail – PRG’s production facilities are fully audited and as a result, they work with some of the biggest names in the game on private-label products
    as well as some of the largest corporate companies and resorts
    • Low minimums – PRG’s capacity and low minimum order quantities ensure they can cater for all; from the largest of resorts to smallest of pro shops

    As well as the PRG range of bespoke accessories, UK and Ireland distributor Premier Licensing is also the distributor for the highly coveted Evnroll putters.

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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.