Pick up a Penguin

    When Cameron Smith won the first full-field event of the PGA Tour this January at the Sony Open, he did so representing an OG golf brand, a brand who understood cool before most of you reading this were even born. With his Pete the Penguin embroidered on his chest, it was the first win for the modern incarnation of Original Penguin on Tour, but one of countless victories for the brand overall.

    While the brand can rely on a history of being worn by some of the coolest men in golf, such as Arnold Palmer, Jack Nicklaus, Gary Player, and iconic golfing entertainers such as the Rat Pack, Bing Crosby and Bob Hope, they’re looking to the future as well as honouring the past with their latest collection. Classic styling, combined with modern fabrics and on-trend prints, Original Penguin are also embracing the modern age with their partnership with YouTube influencer Mark Crossfield with over 600k followers across all channels.

    In 1955, Minneapolis-based Munsingwear – an underwear and military supply company ironically-  became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an Original Penguin. An Original Penguin “by Munsingwear” (Original Penguin), the menswear brand renowned for combining American sportswear with heritage craftsmanship, launches Original Penguin Golf. Adored by the masters of leisure and sport to define itself as an American classic. Still revered by the icons of today, the brand now fully encompasses the lifestyle of what it means to be an original.

    Original Penguin Golf debuts with a curated collection consisting of the signature Earl polo shirt, printed shorts, sleek track jackets, and fitted trousers, available in a bold colour palette. Straying from the classic, oversized and muted golf uniform, Original Penguin Golf offers tailored, slim-cut, functional styles while maintaining an athletic and technical edge that will have players looking their best on or off the course.

    “Original Penguin is an iconic American clothing brand with deep roots in the golf industry as the originator of the classic golf shirt. The Original Penguin brand was established in 1955 and quickly became the most popular product for a vast array of golf professionals and celebrities during the late 50’s, 60’s, 70’s and 80’s,” says Tim Garret, President of the Golf Division at Perry Ellis International Inc. “Fast forward to today, we have selected an exciting collection that focuses directly on the golf market and combines many of the original styles, prints and patterns from the 50’s, 60’s and 70’s, blending them with technical fabrications.”

    Original Penguin and the golf collection is owned and managed by Perry Ellis International. For more information or to book an appointment email golf.europe@pery.com or call 01376 504362 to speak to your local area sales representative.

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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.