Saturday, April 20, 2024
2014

Features

What makes Titleist tick?

Miles Bossom -
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At the recent Golf Show Titleist unveiled its new 915 series of drivers, fairway metals and hybrids. Matthew Johnson, Titleist Brand Director took time...

In search of major gains

Miles Bossom -
0
Adam Scott reached a world ranking of number one for the first time in 2014, yet is leaving the year slightly disappointed as he...

Questions could be the answer to your future business

Miles Bossom -
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In the first of a series of articles, Karl Morris, the leading golf performance coach explains how teaching pros can use the ‘mind factor’...

Starting from Scratch

Miles Bossom -
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Scott Evans, managing director at Centurion club, is overseeing the evolution of a new golf club that is eschewing convention in terms of membership...

Golf venues revert to type

Miles Bossom -
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After examining the regional differences in golf service provision around the country, Simon Wordsworth, chief executive of 59Club, begins a new series of articles...

Mizuno preaches the ‘Quiet Revolution’ in retail relationships

Miles Bossom -
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Mizuno has announced what it terms a ‘Quiet Revolution’ in retail channel relationships. Here Tony Scott, Golf Marketing Manager for Mizuno UK, outlines what...

All in the feel

Miles Bossom -
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Bionic is one of the few brands in the golf trade that specialises in gloves alone. As the brand prepares to launch its new...

Glenmuir’s heritage in safe hands

Miles Bossom -
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Glenmuir’s history can be traced back to 1891 when the company was founded in Lanark, Scotland. In 2001 Glenmuir was acquired by the Ruia...

Poor upselling skills limit sales opportunities

Miles Bossom -
0
Simon Wordsworth, chief executive of 59Club, looks at the proactive sales techniques used in golf clubs across the country and finds a lack of...

TaylorMade still on message with loft-up

Miles Bossom -
0
Last summer TaylorMade launched its SLDR driver at the Scottish Open, promoting the combination of a low, forward centre of gravity (CG) and higher...
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