Performance shaft manufacturer Fujikura starts the 2024 season in style with an exciting product launch and dominant display on Tour. Fujikura unveils their latest wood shaft profile, 2024 VENTUS and innovative VeloCore+ technology.


    Following on from their successful 2023 season across all global Tours, Fujikura has begun the new year in a similar fashion, with multiple victories on the main professional circuits.

    On the DP World Tour, 8 out of the first 10 events of 2024 have been won by a player using a Fujikura driver and/or wood shaft. In total, 50% of the current top-10 of the men’s Official Golf World Ranking use Fujikura driver and/or wood shafts, including the world #1 and #2 golfers who both play all VENTUS wood shafts.

    On the PGA Tour, Fujikura finished the 2022/23 season as the #1 driver and wood shaft on Tour, with half of the events on Tour (22/44) won by a player using a Fujikura driver and/or wood shaft. Fujikura has begun 2024 in similar style, dominating the #1 spot in the driver and wood shaft count, used by the majority of players in the first few events on Tour.

    It’s not just the professionals who trust in Fujikura. Authorised Charter Dealers around the globe fit customers with Fujikura shafts to deliver a far better end product compared to stock/off the shelf shafts that may well not be ideally suited to their requirements. Fujikura offers a comprehensive range of shaft options to suit a broad range of players.

    VENTUS 2024

    Fujikura, the leader in performance golf shafts, introduces a new VENTUS for 2024. Renowned as the most trusted wood shaft in golf, the 2024 VENTUS includes the addition of VeloCore+, Fujikura’s innovative technology engineered for increased stability, speed and tighter dispersion.

    Featuring an enhanced technology platform combined with advanced design techniques, the new VENTUS is the ultimate evolution to one of the best performing shafts in Fujikura’s history.

    Following the unrivalled Tour success that began with VENTUS in 2018, the 2024 VENTUS is a mid-launch/low spin wood shaft that has been re-engineered with updated materials and technology for improved feel, consistency and speed for all golfers.

    VENTUS has been known as the most stable and consistent wood shaft in golf since its introduction, and this new VENTUS builds on that outstanding performance foundation.

    “VENTUS launched on global Tours in 2018 and has been the absolute standard in wood shaft performance ever since,” says Spencer Reynolds, Fujikura Product and Brand Manager.  “With this iteration, we set out to improve the original model by incorporating the new material and technology advancements we’ve pioneered over the last 6 years. In player testing we achieved our target launch and spin numbers consistent with the original VENTUS Blue, but increased ball speeds and tightened dispersion, giving players enhanced performance in the areas that matter most. More speed, more distance and improved accuracy.”

    About VeloCore+

    VELOCORE, Fujikura’s ground-breaking shaft stability technology introduced in 2018 with VENTUS and subsequent products including VENTUS TR and AXIOM iron shafts, helps deliver exceptional club stability through transition and impact. The technology promotes consistent center-face contact, tightening dispersion and increasing control. Fujikura’s team of engineers have continued to innovate and developed an enhanced technology for the new 2024 VENTUS, VELOCORE+.

    VELOCORE+ is the next generation of Fujikura’s ground-breaking proprietary technology. Featuring a re-engineered multi-material bias core, VELOCORE+ enhances the feel and performance of VENTUS with an additional premium bias core material, promoting even tighter dispersion and increased ball speeds.

    Focused on delivering increased speed, accuracy and distance. Player testing with new VENTUS shows noticeable increases in performance alongside the same unique feel-characteristics synonymous with the original VENTUS profile.

    The all-new VENTUS will be on Tour From February 12 and available at retail from February 29, 2024.

    With an MSRP of $350.00, VENTUS is available in a wide variety of weights and flexes, ranging from 52 grams to 94 grams and from R2 up to X-flex.

    Extensive range of options

    Fujikura offers a comprehensive range of shaft options to suit golfers of all abilities and playing styles.

    Launched in 2018 on Tour, VENTUS quickly became Fujikura’s best-selling shaft line and was the most played driver and wood shaft for the past three seasons on the PGA Tour. As the 2024 DP World Tour and PGA Tour seasons get underway, Fujikura has continued to dominate with multiple victories for VENTUS around the world.

    The exceptionally engineered VENTUS is designed to significantly tighten shot dispersion and maximize centre face contact and ball speed even on off-centre shots. In 2022, Fujikura launched the new additions to the line-up, VENTUS TR. The extended VENTUS TR line now features three launch profiles (mid-high, mid and low) that are designed specifically to stiffen torque in the section of the shaft where golfers need it most, leading to increased stability and consistency.

    Launched at the beginning of 2023, the new AXIOM iron shaft line also utilises the same VeloCore technology featured in Fujikura’s in the popular VENTUS and VENTUS TR driver and wood shaft line-up. Providing increased ball speeds from better and more consistent centre face contact, tightened dispersion and improved control for more consistent shot patterns.

    The Speeder NX line of shafts remains extremely popular globally and has been redesigned to feature a breakthrough Fujikura proprietary technology – Variable Torque Core. It is available in multiple launch profiles and the technology refines twisting stiffness in specific regions along the core of the shaft.

    Fujikura’s Mission

    Fujikura has a simple mission – to produce the world’s best golf shafts. The company strives to deliver enjoyment to golfers by crafting the most desirable products and offering the highest levels of performance, service and support.

    Using proprietary technology through design and construction, Fujikura shafts have set an industry benchmark and are the go-to choice for many of the world’s leading players, as well as countless amateur golfers.

    Fujikura has enjoyed incredible success in the United States with more than 600 authorised Fujikura Charter Dealers. The company is striving to replicate this success in the UK and European markets.

    Fujikura not only delivers the world’s best golf shafts but also, through collaboration with distributors and fitters, provides the necessary services and education to ensure that golfers are matched with the perfect shafts to suit their games.

    To offer your customers the very best options in premium aftermarket shafts, you must have Fujikura in your shop or fitting cart. Don’t miss out. For more information on becoming an authorised dealer or to locate a distributor to order, visit

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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.