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Viewing patterns of The Masters revealed

Ahead of The Masters golf tournament beginning on Thursday 6th April, Golf Care surveyed over 4,000 British golfers to reveal the nation’s habits and behaviours during The Masters weekend.

The survey revealed Saturday and Sunday as the most popular days for viewing with 35 per cent watching just the weekend action in comparison to those who watch across the whole tournament (31 per cent ). A third of men (33 per cent ) will stay up until 1am to follow the tournament, in comparison to just 27 per cent of women.

Younger golfing fans are more likely to sacrifice work to watch the action with 35 per cent of 18 to 34 year olds taking the day off work to watch The Masters compared to 32 per cent of golfers aged over 35.

Key Findings:

  • Sky Sports is the most popular choice for watching The Masters with 59 per cent of fans tuning in compared to just 29 per cent watching highlights on the BBC.
  • Most people (59 per cent ) prefer to watch the action alone compared to almost a fifth (19 per cent) who watch with their partner
  • 65per cent of men are more likely to take a day off work to catch up on the action from Augusta
  • Almost a third (31 per cent ) are more likely to support a golfer from the same nation as them
  • More than half (52 per cent ) of 18 to 24 year olds want a particular golfer to win
  • 74 per cent of golfers are likely to go out and play golf on the weekend of The Masters
  • 43 per cent are likely to gamble on golf and men are more than twice as likely to gamble on golf  in comparison to women
  • Nearly three quarters of golfers (73 per cent ) would rather win The Open than The Masters if they were a professional golfer

For more information on the UK’s golfing habits and behaviours during The Masters head to: https://www.golfcare.co.uk/blog/2017/03/how-the-nations-golfers-are-watching-the-2017-masters/