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Under Armour joins Foremost EMP

Foremost has announced that Under Armour is to become a full Elite Marketing Programme (EMP) Supplier partner in 2016. Under Armour will provide integrated marketing of its products to Foremost Members and their customers, as the brand continues its growth in the UK’s golf apparel market. Under Armour recently announced a new global partnership with waterproofing giant Gore-Tex for its 2015 autumn/winter range.

Neil Heslop, owner of PJH Brand Management, master agents of Under Armour Golf, said, “We believe that we can offer Foremost Members a truly unique twelve month apparel opportunity to combine with their market-leading integrated digital marketing. It’s an incredibly exciting time to be involved with the Under Armour brand and the ability to work with Foremost Golf in bringing these stories to life to the consumer is a mouth watering opportunity – we look forward to continued growth with Foremost Golf.”

Speaking on behalf of Foremost, director Andy Martin said, “We’re delighted to welcome Under Armour as an EMP supplier. The brand continues to establish itself as a major player in the golf apparel market and they leave no stone unturned when it comes to performance and innovation. Under Armour’s investment in retailer in-store merchandising is particularly impressive and this will work seamlessly with the group’s Elite Marketing Programme to help drive our members’ businesses forward once again in 2016.” More at: www.foremostgolf.com