TaylorMade Golf have reported a very strong start to 2017 in the UK market for the all-new M Family of metalwoods and Irons. Following the recent Golfdatatech UK audit report (February 2017), TaylorMade claimed top spot as number one selling Metalwoods brand with 32 per cent Value Share and 30 per cent unit share, with the M2(17) Driver, Fairway and Rescue achieving three of the top four selling metalwood models (unit share).
The M2(17) Family also took centre stage in the four major categories with more golfers having bought M2(17) Drivers, Fairways, Hybrid and Irons than any other competitor model. In the Irons category, M2(17) Irons also took #1 position (value and units share).
“We would like to thank our retail partners for their tremendous support of the TaylorMade brand that has resulted in incredible early season sales success for the new M-Family of products in the first full month since launch in the UK. Hopefully our retail partners have seen that we are backing our best performing products with market leading service levels too, underlined by our Custom Guarantee that runs until the end of June,” commented David Silvers, VP, Managing Director TaylorMade-adidas Golf EMEAP. “We are very excited about the season ahead and continuing to play a lead role in stimulating the UK market and working with our retail partners to grow their business.”
The success of the all-new M Family has also been seen on Tour with 10 worldwide wins in nine weeks and a continued stronghold over Driver counts in the 2017 season, with marquee players including World #1 Dustin Johnson, Jason Day, Justin Rose and Sergio Garcia switching straight into the product.