Andrew Law, commercial director for TaylorMade-Adidas Golf Europe, has boosted the sales teams in the UK with the appointment of two staff members from America. The move follows the merger of the TaylorMade and Adams sales teams announced exclusively in the February edition of GOLF RETAILING.
Reporting into Law, Travis Allen will now head up the Sales and Service Team as the director of this department. Allen has been with TaylorMade for several years in key roles including assisting with the new system optimisation and digital business. He has also headed up the USA Customer Service teams where service standards are the global high standard benchmark.
Also joining TaylorMade here as part of a restructure within the sales team, and reporting to Law, is American golf industry veteran Catherine Cronin (pictured), who will take up the position of sales director for Region West and North. Catherine has been with TaylorMade-Adidas Golf for many years where she has led sales teams, managed the Buying and Management Groups and looked after key accounts across all brands. Law commented, “Catherine brings an experience and an energy that will lead the West and North teams.”