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TaylorMade announces ‘Loft Up’ guarantee promo

TaylorMade has announced a ‘Loft Up For More Distance’ guarantee for both its SLDR and JetSpeed drivers. The promotion, which is subject to terms and conditions, is being run with participating authorised TaylorMade Golf retailers until 30 April. It gives purchasers of a new TaylorMade SLDR or JetSpeed driver the reassurance that if the loft is either too high or too low for them or they do not gain distance, then they can return the driver for their money back or exchange it for the correct loft.

‘Loft Up’ is designed to help players hit longer and straighter drives by promoting a high launch angle, lower spin-rate and faster ball speed. TaylorMade is challenging golfers to ‘Loft Up’ throughout its family of Metalwoods, SLDR and JetSpeed. TaylorMade Golf’s new centre of gravity (CG) location in the metalwoods is low-and-forward promoting faster ball speed and lower spin, resulting in the need for golfer’s to ‘Loft Up’ for distance the company says.

Jason Howarth, TaylorMade brand director for Europe stated, “‘Going into the new 2014 season we feel that is it incredibly important that golfers fully appreciate the benefits of our low/forward CG designed drivers. More and more golfers are achieving more distance by purchasing a new JetSpeed or SLDR Driver with more ‘Loft’ than they have previously played; we are simply guaranteeing this or return the driver to the point of purchase to receive your money back. 2014 is the year of Loft.’’

T&Cs at: www.taylormadegolf.com