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TaylorMade-adidas Golf launch custom irons guarantee

Golf giant TaylorMade-adidas Golf have announced that, beginning in July, if custom built irons aren’t received by retailers within five days of ordering them then they will be free of charge.

The average delivery time year to date is 4.3 days, so the offer to refund retailers is a statement of intent by the company which is determined to show the trade that its processes and customer service has vastly improved over the last few years.

“All of the work we have been doing over the past two years to improve our quality and delivery has led to us launching this guarantee,” said Jesse Otis, operations director for the company. “For those who have stopped ordering this is a way for us to get them back, risk free on their part. A lot has changed in the last year and we want to prove it.”

To read more about the custom irons guarantee see the latest issue of GOLF RETAILING magazine.