Srixon launch next-generation Soft Feel golf ball range

Srixon Sports Europe, the number one two-piece golf ball brand in the UK & Ireland for the last ten years, has announced the launch of its next-generation Soft Feel golf ball range. The new Soft Feel includes specific models for both male and female golfers and is designed specifically for those with mid to low swing speeds. The popular Soft Feel features a softer cover and a lower compression core, resulting in incredible distance and an even softer feel.

Now in its 10^th generation, the all-new Soft Feel provides golfers with even better feel on all shots, as well as improved greenside spin, incredible distance and enhanced accuracy from tee to green. This high-performance ball is also available in a new classic Soft White and a striking Tour Yellow finish for players looking for added visual appeal.

The Soft Feel Lady golf ball features the same superior performance benefits as the men’s Soft Feel, but offers a slightly higher launch and comes in Soft White and an eye-catching Passion Pink finish. Both new versions of the Soft Feel feature three key innovations that Srixon’s R&D team have implemented to ensure maximum performance in all areas of the game.

Softer, Lower Compression Core

The new Soft Feel features the much talked about Energetic Gradient Growth (E.G.G.) Core that is unique to Srixon and has contributed to the huge success of the market-leading AD333 golf ball. This dramatically softer golf ball is a 60 compression design that is also 12 points softer than the previous generation Soft Feel. This results in even softer feel on all full shots without sacrificing the incredible distance and accuracy from tee to green.

Softer, Thinner Cover

The Ionmer cover on the new Soft Feel is 11% thinner and 5% softer than the previous model, with the softest feel rating tested in the low-compression golf ball category. The new softer, thinner cover also provides golfers with more greenside spin and softer feel on all pitches, chips and putts.

New Aerodynamic Speed Dimple Design

The new Soft Feel cover features Srixon’s break-through 324 Speed Dimple pattern which combines greater uniformity of dimple design with better surface coverage. This results in less drag on the ball, producing a more penetrating ball flight and maximised distance on full shots.

Both new Soft Feel balls retail at SRP of £25.00 per dozen for both men’s and women’s and are available to purchase from the beginning of September 2016.

For further information on all Srixon products, visit www.srixon.co.uk