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SPORTS MARKETING SURVEYS INC. sells golf retail audit service

SPORTS MARKETING SURVEYS INC. has announced announce the successful sale of their Golf Retail Audit Service to Golf Datatech – a U.S. company specialising in this area.

Stephen Proctor, Chairman of SPORTS MARKETING SURVEYS INC. commented: “This is a positive move which will benefit the major industry players. Combining our data providers with those of Golf Datatech will make the multi-market audit even more robust – and getting all retail audit information from a single source and in a uniform format will enhance ease of use.

“At SPORTS MARKETING SURVEYS INC., we are investing further in our skills and services for consumer, trade and venue research, thus providing golf and many other sports with smart data to understand even better the behaviours, attitudes and patterns among retailers, venues, events, sport participants and potential participants across a wide range of sports. Working with our USA office, we are able to service clients on a truly international basis enabling them to make smart decisions.”

As a result of the purchase Datatech, which is entering its 20th year of business, becomes the industry’s supplier for retail market research data covering the sales of golf equipment and apparel in the U.S., U.K. and Europe.

The February issue of GOLF RETAILING will include a special report by SPORTS MARKETING SURVEYS INC. on the the state of the golf industry in 2015.