Ian Poulter has announced that he is closing his IJP clothing business which launched in 2006.
When he was younger Poulter worked in a golf club shop as an assistant pro and developed an interest and passion for retail. The IJP clothing brand blended classic golfing styles with modern twists and was a mainstay in the apparel sections of pro shops up and down the country.
Poulter, who plays Titleist clubs and wears FootJoy shoes, has been wearing his own designs for the past decade but has yet to announce what he will wear on the course from now on.
In a statement, Poulter said: “It is with great sadness that I am announcing the closure of the IJP Design online shop, the golf clothing business I started with my business partners in 2006. The business will cease to trade from its website (www.ijpdesign.com) on 2 April 2017. It has always been our aim to run a unique and high quality product business that reflected my personality and passion for the game of golf, and my love of fashion both on and off the course.
“Ultimately, however, we have been unable to justify its continuation after many years of investing in the business and a number of attempts to reshape it against an ever increasingly competitive landscape. I would like to sincerely thank you all for your custom over the years, and give you my very best wishes for all your future endeavours both on and off the golf course.”