The final-round showdown between Justin Rose and Henrik Stenson for the gold medal was a ratings hit. According to Sports Media Watch and Sports Business Daily, final-round coverage from Rio garnered a 6.3 million overnight rating during a 90-minute window of simulcast NBC/Golf Channel coverage.
The figure represents the second-highest number for any 90-minute segment of a golf telecast this year with only a segment of the Masters (8.5) topping it.
A Golf Channel press release said: NBC and Golf Channel both provided coverage of the dramatic closing holes of the men’s Olympic golf tournament (1:12-2:49 p.m.). Aside from the final round of the Masters, this ranks as the highest-rated 90-minute window of final round golf coverage in 2016 with a combined 5.6 household rating and 8.8 million average viewers. Additionally, streaming of the men’s competition ranks second to The Open in every metric for NBC Sports’ golf events on record.
Afternoon coverage on Golf Channel earned a 1.02 household rating with 1.6 million viewers, marking the best performance in the time period for total viewers and Adults 25-54 (495,000) since the AT&T Pebble Beach Pro-Am featuring Tiger Woods and Phil Mickelson in February of 2012. Golf Channel coverage peaked at a 1.22 household rating and 1.845 million viewers. This early coverage is the Golf Channel’s best performance in the time period since the Dubai Desert Classic won by Woods in February 2008 for both total viewers (556,000) and Adults 25-54 (174,000).